About

On this blog we will track down the latest Amazon Kindle news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great Kindle3 tips and tricks along with reviews for the latest KindleDX accessories.

Recent Comments

July 2009
M T W T F S S
« Jun   Aug »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Kindle Economics #2 – Credit Suisse Issues Optimistic Report on eReaders

credit-suisse-logoFinancial services company Credit Suisse has issued a report that predicts eReader ownership by one third of adult book readers within 5 years.  This would be a huge jump from their estimate that only 1% of the target market owned eReaders in 2008.  It should be noted that this report is specific to the US.  Also, the target demographic of literary adults that Credit Suisse is referring to consists of 42% of Americans 15 or older.

Amazon in particular is predicted to do well.  Credit Suisse believes the number of Kindles sold each year will skyrocket, until Amazon is selling 8.5 million a year in 2014 (equaling $1.8 Billion in revenue).  As the report seems to have been completed before the recent news about Barnes and Noble’s upcoming eBook store, there’s no prediction as to how they may make a dent in Amazon’s profits.  Credit Suisse has, however, jumped on the Apple tablet speculation bandwagon and suggested that it would have a major effect on the eReader market.  I’m not sure if I agree with that analysis, as a tablet computer and an eReader aren’t really the same thing. People use eReaders because they simulate a normal paper reading experience, not because they want a full out computer. We’ll have to wait for it come out as Apple has a way of creating surprisingly usable revolutionary devices (iPhone being the most recent example).

Overall, there’s nothing too surprising about Credit Suisse’s report.  At this point, I think everyone expects eReaders to be poised to take over the publishing industry.  What’s incredible is how fast Credit Suisse expects it to happen.  One third of the market in 5 years?  An adoption rate like that is equal to a full out revolution in the way people look at books.

2 comments to Kindle Economics #2 – Credit Suisse Issues Optimistic Report on eReaders

  • Edwin Hansen

    Hi, thank you for your interesting comments. This Credit Suisse report is being quoted all over the web. Interestingly noone is quoting the original report. Has anyone really read it?

  • Fabian

    Just wanted to say the same. I spend some time to find the original report and I couldnt find it at all. Sites are linking to others but not to the source of thos numbers… .

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>