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	<title>Comments on: iRiver’s Story: A New Kindle Rival</title>
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	<link>http://blogkindle.com/2009/12/iriver%e2%80%99s-story-a-new-kindle-rival/</link>
	<description>Daily News about Amazon&#039;s new e-book reader</description>
	<lastBuildDate>Fri, 10 Feb 2012 00:27:54 +0000</lastBuildDate>
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		<title>By: Mark</title>
		<link>http://blogkindle.com/2009/12/iriver%e2%80%99s-story-a-new-kindle-rival/comment-page-1/#comment-3893</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Fri, 04 Dec 2009 05:06:12 +0000</pubDate>
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		<description>They might have chosen white so that the ereader looks like an actual book when you put it a the dark leather case/cover. I agree with the poster that said that a dark device would give better contrast.</description>
		<content:encoded><![CDATA[<p>They might have chosen white so that the ereader looks like an actual book when you put it a the dark leather case/cover. I agree with the poster that said that a dark device would give better contrast.</p>
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		<title>By: Who?</title>
		<link>http://blogkindle.com/2009/12/iriver%e2%80%99s-story-a-new-kindle-rival/comment-page-1/#comment-3887</link>
		<dc:creator>Who?</dc:creator>
		<pubDate>Thu, 03 Dec 2009 19:13:36 +0000</pubDate>
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		<description>I&#039;m sure they did plenty of psychological research. I&#039;m guessing these were their findings:

White = Apple. Apple = cool.</description>
		<content:encoded><![CDATA[<p>I&#8217;m sure they did plenty of psychological research. I&#8217;m guessing these were their findings:</p>
<p>White = Apple. Apple = cool.</p>
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		<title>By: TedSan</title>
		<link>http://blogkindle.com/2009/12/iriver%e2%80%99s-story-a-new-kindle-rival/comment-page-1/#comment-3884</link>
		<dc:creator>TedSan</dc:creator>
		<pubDate>Wed, 02 Dec 2009 21:41:24 +0000</pubDate>
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		<description>When, when, WHEN will these manufacturers learn that you do not put an E-Ink screen in a white case? Have they learned nothing from decades of psychology research?
Reflective screens look best with a dark bezel. Period. Put them in a bright white case, and the screen will ALWAYS look muddy gray.</description>
		<content:encoded><![CDATA[<p>When, when, WHEN will these manufacturers learn that you do not put an E-Ink screen in a white case? Have they learned nothing from decades of psychology research?<br />
Reflective screens look best with a dark bezel. Period. Put them in a bright white case, and the screen will ALWAYS look muddy gray.</p>
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