HarperCollins Might Also Push Amazon To Increase Kindle eBook Prices
Looks like the publishers are not through making Kindle eBooks over all a much pricier place. After Hachette followed in MacMillan’s foots steps, it looks like Harper Collins might be the next publisher to re-negotiate their terms with Amazon. Rupert Murdoch has expressed his dislike of Amazon’s $9.99 policy for eBooks and he says that it hurts hardcover editions of the the same books.
Rupert Murdoch is the chief at News Corp, the company that owns, amongst multiple other media outfits, publishers HarperCollins. Hence, if he thinks Amazon is hurting Harper Collins book sales, there might be trouble for Amazon. Yet again that is.
It hasn’t been all that long since MacMillan settled their deal with Amazon to have their books priced higher on the Kindle. Murdoch has mentioned that even though Amazon pays them the usual $14 or whatever wholesale price they do charge, the ultimate low price hurts over all book sales from other outlets. According him, Amazon is willing to sit down with them and renegotiate the terms.
Even though he puts it as if they will talk things over, there is no doubt that he will really try to push Amazon into accepting a higher pricing scheme for HarperCollins eBooks. If this goes through, it might become the turning point in Amazon’s eBook pricing scheme. Once three such major publishers force their deals through Amazon, there will be little in the hands of Amazon to change the over all pricing of eBooks.
Of course, a lot of people will see opportunity in this and will offer books for cheaper than the major publishers. For light reading thus, a lot of people might choose cheaper alternatives. But for best sellers and major titles, buyers are the ones who will bear the price difference. Interestingly, Amazon will finally be gaining money on &9.99 books instead of losing it as they do now. But it will serve to lower their appeal to buyers, which is ultimately not a good thing.