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On this blog we will track down the latest Amazon Kindle news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great Kindle3 tips and tricks along with reviews for the latest KindleDX accessories.

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March 2010
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New Chip Could Drive Kindle Price to Under $200

Freescale Semiconductor, whose processors are used in Amazon’s Kindle and Sony’s readers, is ready to release a new chip that will help drive down the cost of readers, perhaps to as little as $150. The Austin, Texas based company says the chip could be ready in as little as six months.

Although sales of readers are expected to double this year, from the 4 million sold in 2009, that is still a mere fraction of the book-buying market. A lower-priced reader is one way to tap a larger chunk of the market. The ticket price of readers has been a barrier to wider consumer distribution.

According to Freescale officials, the new chip eliminates features that aren’t used in e readers while adding the ability to better control the unique E ink display technology. Currently the displays are controlled by separate chips. Freescale’s faster processor is controlled by a single chip, and will reduce page turning time from two seconds to less than a half second.

Apple’s iPad, set for release later this month, uses the company’s own chip and will not benefit from Freescale’s improved technology. With price tag as high as $699, news of price cutting by its competitors couldn’t come at a worse time. Price conscious consumers, already suffering from sticker shock on the iPad, may wait for lower priced Sony or Amazon readers. And the six-month release hits just in time for Christmas gift giving.

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