eBook emphasis plays to iPad’s weaknesses.
In an bizarre way, people seem to be looking to devices such as Apple’s new iPad as the future of electronic book technology. This seems…shortsighted. Let’s take a moment to look at a couple of the major complaints people have had regarding eReader adoption.
The lack of the “feel” of a book while reading is a very common theme. Nobody can deny that a Kindle in your hand isn’t quite the same thing as a paperback. Fortunately, after a few minutes of reading, the weight and display size are close enough that you hardly care. What are the chances this will prove true with a 1.5lb half inch thick tablet?
As a tablet, we also have to consider the fact that eInk isn’t involved. For many people this will initially seem a good thing. After all, what complaints about the Kindle don’t begin with the words “no color screen” or “slow page turns”? As anybody who has spent some time with the Kindle can tell you, however, the perception of “staring into a screen” that so many people are concerned with never seems to arrive with the eInk screen. Will the benefits outweigh the loss for iPad owners? How many people do you know who can spend hours a day reading books on their laptop?
Sure, Amazon is hedging their bets with the new Kindle software app for the iPad, but it seems unlikely that it will end up being necessary in the long run.