Bezos Comments on Kindle’s Future
Tuesday, at the annual Amazon(NASDAQ: AMZN) shareholders meeting, Jeff Bezos made some comments about the state of the Kindle and what we can expect for the future. While it may come as a surprise for some, the goal is consistency and refinement rather than revolution. Many feel that the Kindle should be making every effort to become some sort of eInk iPad in order to survive, but Bezos emphasized the presence of the Kindle as a device for “serious readers” and insisted that this is not meant to be a multipurpose device so much as a specialty tool with a distinct purpose. Future plans for Kindle development may include the color screen that some have been pushing for, but certainly not the next model, to judge from his comments about what a complicated technology it is to get right. While it would, of course, be simple to make a device with a color LCD display, it would run counter to the purpose of the device; namely to create a reading device for those who love reading.
So what can we expect from the new Kindle? It’s pure speculation, but I’d say we can look forward to a more refined UI, faster refresh rates, a lighter form, and a better screen-to-frame ratio. Let’s not dwell on what gimmicks and alternate purposes we might want to add in and focus on what matters. Namely, that the reading experience be as clean, immersive, and enjoyable as possible.