Amazon, Kindle, and Black Friday Deals: Looking Ahead
It’s that time again and Black Friday Deals are just around the corner. As always we can expect a slew of promos, door buster deals, extremely long lines, amazing if short lived price cuts, and loads of fun for all ages. Well, maybe not that last part entirely, but you get the picture. Fortunately, Amazon provides a good way to get some of these great details without lining up outside a store hours before the sun comes up.
I’m even fairly certain that there will be some great deals available for the Kindle lovers among us. “But how?!” one might ask, given that the new line of Kindles will just finish being released on the 15th and the associated price drops will still be settling in. The answer is clear.
Expect, for one, at least one great offer on the Kindle Keyboard. Amazon, prior to the release of the Kindle 4 and announcement of the new Kindle Touch and Fire, had been selling the refurbished Keyboard model at a fairly large discount. This is a move we’d seen before during the transition from the second to third generation of eReader. We still have them up for sale though, so why bother? Personally I have a feeling that they just didn’t sell as well as was hoped now that customers knew what to expect. Look for some great deals on this product with the Black Friday promotions, as this should be a wonderful time for Amazon to sell off large quantities of a product that many believe is being phased out.
Also, watch for accessories! The Kindle Fire will still be fresh in peoples’ hands after pre-orders ship, as will the Kindle Touch. As with any piece of portable electronics, there are going to be things needed both for personalization and proper utilization. Not much fits the bill better than Kindle cases, styluses (you never know what it might be handy), skins, etc. Given how hard Amazon has been pushing their new hardware, even taking a loss on much of it if external analysis is to be believed, it’s unlikely that a chance to further promote the line will be passed by.
The other thing that Amazon has been pushing, though, is their digital media distribution. Given that potentially millions of customers will be pulling out their new media tablets in the same week as Black Friday, it makes sense to expect associated digital content sales. This has the advantage of instant gratification for customers even as it increases awareness of the potential for Amazon’s services. Look out for Kindle Fire apps, Instant Video downloads, and Kindle Edition eBook deals sporadically throughout the sale period.
Amazon’s Black Friday Deals Week will be kicking off on Monday, November 21 and going through the 27th which is itself perhaps better known now as “Cyber Monday”. Deals will be posted in a staggered fashion throughout each day in pretty much every category of goods that Amazon sells. There are even some early deals posted already to set the mood for potential customers.
The Kindle will not be taking center stage in all this, unless i miss my guess. There won’t be some sort of major promo rush. This is the perfect time for the retailer to be presenting good deals on things with significantly higher profit margins during a sales period high on one-off purchasing. It would be silly to have this much traffic built up without any effort to cater to what has to be considered a major source of recurring customers, though, so Kindle Owners (especially Kindle Fire Owners) won’t be left out of the fun.