You see, there is a bit of a problem with the program’s EULA.  It won’t be a deal breaker for just anybody, but there is definitely important information to be aware of.  By using the iBooks Author program, you are agreeing that not only will anything you sell be available in Apple’s eBook store but also will never never be sold for the Kindle, Nook, or any other non-Apple device.

Before going into the subtleties of the wording, and there are a few arguments with varying degrees of merit that have been made toward the harmlessness of this clause, consider that this can definitely be read as a response to the recent Amazon effort to gain author exclusivity.  The only difference is that Amazon brings in authors with a chance at more money while Apple just quietly restricts their distribution rights with a clause that users not only never explicitly accept, but don’t even see unless they go out of their way.

That said, there are a few situations where I think this will be an extremely valuable thing to have.  If you are planning to create and distribute your work permanently free of charge, I have yet to find a more intuitive, affordable tool for making textbooks or manuals.  If your book was always intended to be marketed primarily to users of the iBooks store, this probably won’t have much of an impact on you.

Now, let’s acknowledge some ambiguities in the wording and clarify some of the many common points of contention:

Restrictions Only Apply To iBook Format:  FALSE

The definition of “Work” used in the EULA clearly indicates that anything generated using the software counts.  It does not matter if you export to PDF, for example.

Apple Is Stealing Author Copyrights:  FALSE

Anything you create is yours from the moment you create it unless you explicitly hand over permission.  What Apple is doing is telling you where you can sell it.  Using iBooks Author allows them to restrict distribution of your work, but otherwise seems to offer them no rights to it.

All This Applies To Is The Formatted Product, Not The Content:  AMBIGUOUS

Leaving aside the textbook for a moment and assuming we are talking about a book that is completely text based.  If you want to release a Kindle version, it would seem possible to just copy the text and reformat.  The wording of the EULA describes “Work” recursively as “any book or other work you generate using this software”.  This can, and hopefully would be, read to mean that only the final, fully formatted output is affected, but the ambiguity is troubling.

It Is Free Software, They Have A Right To Expect A Return:  TRUE-ISH

Nobody is forcing you to use this program.  It is being provided free of charge by Apple and provides far greater functionality than any other free program out there for the same purposes.  Most such restrictions are aimed toward restriction the active use of the software rather than restricting how a creator can manage their own work, though.  Neither illegal nor unprecedented, but odd and somewhat troubling.

Not A Consumer Targeted Software Anyway:  FALSE

This one comes up a lot.  Despite the large number of advertisements being done involving the cooperation of such publishers as Pearson and McGraw Hill in the iBooks Textbook initiative, there has been no indication that they are contributing work under the same agreement.  This is free software pointed at teachers and authors in the advertising (particularly the promo video).  It has bundled templates to simplify the work, a simple drag and drop interface, and tons of automation.  There is depth for those who need it, but definitely not aimed solely at experienced professional textbook publishers.

Apple Can Prevent A Finished Book From Ever Being Sold:  TRUE

All that is required for a book to be covered by these restrictions is that it be a product of iBooks Author.  Publication is neither automated nor guaranteed, and just because Apple turns you down does not mean that you are free to market your work through another platform or sell through your own means.

Apple Offers Better/Worse Royalties Than The Competition Anyway:  FALSE

Apple is effectively offering the same cut of all sales to authors as the vast majority of authors receive when selling for the Kindle and nearly the same (within 5%) as that offered to Nook sellers.

Now, I’m not about to claim that this is the most horrible thing ever done to authors or even that it is deliberately malicious.  Some have claimed that just as this is a 1.0 software, so is the EULA in early versions too and ambiguity will inevitably be removed.  If so, and there was no intent to deceive or control, so be it.  It is already a complicated enough process to get anything out of your eBooks that authors should be aware of what they are getting into, though.  I, for one, wouldn’t want to be locked out of the Kindle platform by accident when that’s where all the readers are.

This is good software.  Possibly great software.  But the limitations aren’t the same as you get when publishing a Kindle Edition, where all you need to worry about is not selling things cheaper elsewhere.  Under the current wording it seems to literally stop you from reaching an audience.  That’s just unpleasant, and something that people need to be aware of when deciding whether or not iBooks Author is for them.

Related Posts

• January 10, 2012 -- Kindle Success Spurs Apple To New eBook Moves (1)
• August 19, 2011 -- Class Action Lawsuit Seeks To Bring Value Back To Kindle eBooks (1)
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• November 28, 2011 -- Kindle Fire & Nook Tablet Video Focus Brings Android Attention (0)

Nobody would really mind always being able to know which eReader is the best to buy, of course.  If all that is really left for users in the US is the Kindle, it makes things easier at the store.  The lack of competition that such an arrangement relies upon, though, is problematic.  Look at how things stand now simply from a hardware standpoint.  The Nook Simple Touch, while tied to what I personally would consider the less compelling platform, is definitely the superior device.  The Kindle Touch is nice and has a few advantages of its own that make it a close race, but the lack of physical page turn buttons and the light color of the case both work against it.  You wouldn’t think something as simple as the color would have such a huge effect on perceptions, but look at all of the complaints that have come up about contrast for the new Kindles despite having essentially identical screens when measured carefully.  That said, neither would have gotten to where they are today so fast if there hadn’t been the steady trumping of each model from either company as it appeared.

Demand, fortunately, has never been higher.  This means that there is likely to be some other interested party willing to pick up the Nook line should Barnes & Noble give up.  In a way this would be a particularly positive change since it would introduce the possibility of finally seeing an international release of the currently US-only product.  Booksellers tend to welcome any advantage that will help them keep afloat despite competition from Amazon, so finding sales partners wouldn’t be particularly difficult given the proper incentives and marketting.

Ideally I would love to see Google or Kobo pick up where B&N leaves off.  Not many other companies besides Apple have both the media and hardware expertise necessary to keep up with the Kindle and just selling what has been developed so far without developing new products would be the end of the line.  This assumes that the eReading line is done as far as B&N is concerned, but things increasingly point that way.  We’ll see where things go over the course of the next couple quarters, but time will tell.

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• June 1, 2011 -- Barnes & Noble Steps Up the Kindle vs Nook Competition With New Nook eReader (4)
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In reality, such a move on Apple’s part would be quite surprising.  In addition to the fact that simply matching the competition seems to offer far less reward than the effort would be worth given that the iBooks store has failed to really take off so far anyway, Apple is already making about as much on each book sold to owners of their devices as they would be likely to make off a program competitive enough to draw in new authors.  Keeping in mind the fact that anybody publishing through Amazon’s KDP program, or even Barnes & Noble’s slightly less popular PubIt, will already be available to iOS users, the only real motivation for Apple here would be to draw authors into an exclusive arrangement in some way to enhance the iBooks selection.  Amazon has already begun a similar effort tied into their Kindle Owners’ Lending Library, so this would not necessarily be a shocking move, but there is little reason to suspect that Apple is desperate to suddenly push into the eBook market in a major way.

Since we can be fairly certain that whatever the announcement is about will be related to publishing in some way, however, there are a few other possibilities.  Textbook rental is one of the more likely possibilities.  While Amazon’s new Kindle Format 8 provides some more robust formatting options to publishers and the Kindle Fire obviously handles the demands of textbooks more easily than E INK reading devices, so far the Kindle Textbook Rental program has failed to draw much attention.  Given the iPad’s larger screen and Apple’s strong presence on college campuses, it would make sense for them to jump to fill in this gap in the market before anybody else beats them to it.

It is also possible that this has something to do with the ongoing class action lawsuits against Apple and the Big 6 publishers over price fixing and the imposition of the Agency Model around the time the iPad was released.  In the past month the situation has become quite a bit more intense, with the US Justice Department joining in and at least 15 ongoing suits.  It would seem unlikely that the company would want to comment on an ongoing legal battle, but given claims of detailed inside information on the part of certain plaintiffs there is always the chance that preemptive spin on an anticipated settlement attempt might be in order.

The one thing everybody agrees on is that this will not be a hardware announcement.  While there is still speculation with varying degrees of believability about a smaller iPad meant to compete with the Kindle Fire, that will have to wait until later.  For now, it’s hard to know exactly what to expect.

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Both Amazon and Barnes & Noble are selling their tablets at near, or possibly even below, the cost of production.  The goal is to get people hooked into the platform and make ongoing profits based on media sales.  Effectively, the hardware has become secondary now that it can be treated as a conduit for consumption rather than an end in and of itself. Amazon is doing a better job on this side of things than Barnes & Noble so far.

The Nook Tablet has the technically superior hardware, with double the RAM and double the storage space among other things, but doesn’t make very good use of it.  The storage is restricted and the interface doesn’t seem to run significantly smoother than the Kindle Fire‘s.  There is an SD slot to expand the available memory of the device, but to get a sufficiently large one to make a difference you can expect to add a significant percentage onto the already comparatively more expensive price.  None of this means that it is a bad tablet, it’s actually quite excellent and highly recommended, but it is worth noting that B&N has a way to go before they are really making the best use out of their device’s potential.

The Kindle Fire, on the other hand, lacks some of the power of the Nook.  What it does have is a deeper integration with Amazon.com’s storefront and content.  Unlike B&N, Amazon has their own source of video and music for customers to take advantage of, as well as a robust cloud storage service that makes up for a lot of the seeming shortcomings of the hardware.  The lower price certainly doesn’t hurt sales numbers either, especially given the inevitable comparison of both products to each other and the iPad.

We can expect sales for both tablets to be improving even more through the next year.  The Kindle line, and the Kindle Fire in particular, is one of Amazon’s biggest marketing priorities, while the Nook line is pretty much the only thing B&N has going for it right now in terms of profitability.  What remains to be seen is what effect the next iteration of the Kindle tablet line brings.  A larger tablet could cement Amazon’s place on top of tablets for the foreseeable future, second only to Apple, but it could also severely damage the company’s reputation if something goes wrong and open the door to a big push by Barnes & Noble.

Either way we have good products to work with, but both Kindle Fire and Nook Tablet are built for content consumption and that means active ongoing support.  The more popular each one becomes, the more incentive the associated company has to expand the platform, and the more valuable the tablet in question becomes for owners.  It will be interesting to see the back and forth as the competition heats up in months to come.

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How big a deal could this possibly be, though?  Upon closer inspection, more than I thought.  The obvious example that most people jump to for their color reading needs is the magazine.  Let’s simply disregard that one for the time being, though.  It involves a slightly different pricing model since only the newest issue of a given publication is likely to be in demand, shortening the life of each installment to a month or so in many cases.  I would love to comment but, without a better understanding of how the advertising model generally makes the transition to the sort of device that has the potential to simply block out images with a few tweaks, I simply don’t feel qualified at the moment.

We can definitely consider general book sales, though.  Assume that the majority of book sales are fiction.  Particularly Romance novels, I’m told.  Not too much need for color illustration in those, for the most part.  That does not mean that non-fiction is a negligible area, however.  Self Help and History are two of the most impressive genres of the past few years in terms of sales.  Both of them, in their own way can benefit from the inclusion of color.

While this is definitely important, though, it’s difficult to believe that it will really be a major factor moving into the next round of Kindle vs Nook competition.  Barnes & Noble’s book focus is completely understandable.  It only makes sense to do what you know best and they simply don’t have the structure in place to handle much else.  Amazon has already moved past that, adding competing capabilities and book selections almost in passing, and brought the emphasis around to video.

The Kindle Fire might not be a match for the iPad when it comes to hardware, but Amazon is building up their whole digital presence to the point of rivaling Apple’s more established one.  The book emphasis only made sense as long as the limitations of the device being sold restricted use to that media.  The future will be an overall digital experience.  Sure magazines and color reading will be a part of it, but on their own the effect just doesn’t seem likely to be big enough to matter.  There are rumors of a Nook Tablet video store on the horizon, as well as a push to increase the app content for that line of devices.  That’s likely to make a far bigger difference.

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Amazon made a bold move when they launched the Kindle Owners’ Lending Library.  It took long enough to even get the public library system compatible with the Kindle in the first place, thanks to the break from EPUB early on in Amazon’s eReading endeavor.  Even that comes in the middle of the long fight publishers have put up against eBooks being in any way cheaper or more convenient than their paper counterparts, but that’s another story entirely.  What’s most relevant, especially if we’re talking about somebody like Kobo trying to come up with a similar program is the reaction.

In a lot of ways that program is Amazon flexing their muscles.  Yes, the lending library benefits Kindle owners and is something that I totally support, but starting it up without general publisher or author support and working around that problem by taking advantage of wholesale discount arrangements has led to a bit of drama.  The Big 6 are upset, since it means that eBooks are yet again in danger of being found more convenient and less expensive than print books.  The Author’s Guild has lent support to that side of things as well.  It’s doubtful that any of this will cause Amazon to back off, but not many other companies would be in a position to get away with a similar move.

Kobo has avoided the problem entirely with their choice of titles.  January’s titles, for example, will be:

• Star Wars Vs. Star Trek: “Could The Empire Kick The Federation’s Ass?” and other galaxy-shaking enigmas
• Pride and Prejudice: The Wild & Wanton Edition
• HBR’s 10 Must Reads – On Managing People

Glancing at Amazon these seem to be well-rated titles, but you have to admit that the audience likely to get excited about them will be limited.  If this marks the beginning of an ongoing trend, it’s hard to see this as a major draw for new customers despite its being available in Canada as well as the US.

This is especially true since buyers who go for the new Kobo Vox aren’t included.  Many people are expecting the Vox to make a big splash by beating the Kindle Fire to new markets, and Kobo clearly rushed to get something out there in time to compete, so this exclusion is rather hard to understand.

While I wouldn’t exactly say that this should be a huge factor in any eReading platform choices, it’s nice if you were planning to go that route anyway.  Kobo is currently the third most popular eReader platform around, so clearly the demand is there.  An occasional extra can’t hurt, even if it doesn’t really provide exactly the same value as the Kindle counterpart.

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Let’s assume, for the sake of argument, that you are not that user.  Even more, let’s assume that you are considering buying one of the new $200 Tablet PCs being released by these eReading giants with the sole intention of rooting it and making it into an all purpose generic Android Tablet.  It doesn’t take huge amounts of work under most circumstances.  Andrei already posted instructions to this Blog on how to root the Kindle Fire and there is a great deal of headway being made on the Nook Tablet.  Custom Android ROMs are sure to follow in the near future.  In the end, chances are good that the only prerequisite will be a willingness to spend the time and effort to go through a list of instructions.

Under these circumstances, the most important factor is the hardware.  Here, the Nook Tablet is the way to go.  It has twice the RAM of the Kindle Fire, as well as twice the internal storage space.  The expandable memory slot is a big incentive as well, of course.  Other than those bits, the processors, screens, size, and weight are all either exactly equivalent or so close that it won’t factor in much.  Probably the only other relevant difference is the fact that the Nook has some external volume controls that come in handy from time to time.  Before making any real decisions on this matter, however, I recommend taking both devices for a test drive.

While the Nook Tablet‘s initial setup has some major flaws, from locking up the majority of the storage space to simply lacking a halfway decent app store, it is still pretty smooth and comes equipped to take on most third-party video purchases.  You also get the added advantage of easily accessible support at every Barnes & Noble location nationwide.

The Kindle Fire, on the other hand, offers deep Amazon integration.  At a glance this is troublesome and a blatant attempt to lock customers in, but they have gone out of their way to keep the platform pretty open.  Competitor apps are in their Appstore (itself less well populated than the Google Marketplace but far better policed) and it isn’t hard to install things acquired elsewhere.  Even the Nook reader app has no trouble.  The interface is smooth, looks good, and performs better than most people would expect.  Really the only complaint here is the lack of video format compatibility, which is why it was worth mentioning for the Nook.

Either way you’re getting a good device, but keep in mind what is being bought.  These are not really intended to be all purpose tablets the way the iPad is and to treat them as such will likely disappoint.  If you do decide to break away from the cultivated experiences provided then the minimal hardware might be more apparent than it otherwise would be.  Personally, I had intended to ditch the Amazon firmware on the Kindle Fire after testing it out just enough to write about it knowledgeably.  It was good enough to change my mind and might do the same for you.

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The most obvious disappointment for Nook Tablet early adopters was the storage space.  One of the biggest draws in this case was the fact that they included twice the Kindle Fire’s storage space.  This is especially important given the huge emphasis on video viewing that’s been happening lately.  The Nook certainly offers more natively supported formats, so 12GB of available space to side load your library onto is great on paper.  As we’ve learned since then though, that’s not going to be happening.  Barnes & Noble decided that Nook Tablet owners would probably be needing to have around 11GB of that space blocked to outside content.  That’s less than 10% of what was promised, which means that the only people likely to ever get the most out of their new Nooks in this regard are the ones who root them.

Also related to the video viewing qualifications of the device is the quality problem.  Probably to set themselves apart from the Kindle Fire yet again, B&N advertised the new Nook as “The best in HD entertainment”, among a number of other similar claims.  Now, obviously this could not be the case.  Anybody who gave it a decent amount of thought already knew that, given the resolution of the screen if nothing else.  This sort of language has since been dropped from the Nook Tablet product page.

The official response was that what they “really” meant for customers to understand was that they pull a higher quality video feed from Netflix than the competition and the message just got lost in translation somewhere. Where the Kindle Fire pulls the standard definition stream and fits it to the tablet, the Nook Tablet grabs the HD and downgrades it.  This does, admittedly, result in a better picture for those with the network reliability to support it and would have made sense to advertise.  Instead, they opted for what seems to have been deliberate misinformation.

It’s taken a bit of time, but corrections are being made to the advertising.  I think it’s important to make note of these early efforts to drum up preorders, though.  While the Nook Tablet is definitely a good product for the money, there’s something a bit off about this approach to selling it.  There is a big difference between fixing launch bugs and having to significantly modify your product descriptions to avoid deceiving customers.

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Naturally, whether you buy a Kindle Fire or a Barnes & Noble Nook Tablet (or Nook Color), there is always the option to root your device to install the competitor’s reading app.  That process can be a pain for a few reasons, more so with the Nook in my experience since Amazon didn’t really try to prevent their customers from doing whatever they want with the Fire.  Despite the complications, this is a great option for the Nook Tablet.  It adds a load of functionality and removes some of the rather silly restrictions on usage that B&N felt the need to include. With the Kindle Fire, however, taking advantage of rooting causes you to lose access to the wonderfully streamlines interface that Amazon came up with in favor of a default Android OS.  Maybe that works for some people, but personally I prefer what the device shipped with for once.

If you’re of the same opinion, hope is not lost.  While you cannot access the Android Marketplace through your Kindle Fire, you are still able to download third party apps.  Amusingly this includes the Nook App if you know where to look.

As a fan of the original Nook, I jumped at the chance to get easy access to my old purchases again.  You can find the app at m.getjar.com, using the Kindle Fire‘s browser.  While some have indicated that you need to download the GetJar app to proceed from here, I had no trouble without it.  Just search for “Nook”, download the app, and install from the downloads menu (Pull up the list by tapping on the number next to your tablet’s name on the status bar).  It will show up under the Apps tab.

The only complication in using the Nook App this way is that it is unable to download all of my books.  Since some of them work fine and new purchases come through smoothly, I’m guessing these particular titles are the freebies I picked out early on that have been moved or replaced with better free copies, but it’s been long enough now that I honestly can’t recall.  It’s got a couple features that might be preferable to the Kindle’s normal reading app for some people.  Small things like a dimmer brightness setting, or a different animated page turn.  For the most part they are practically identical.

To me, this increases the usefulness of the Kindle Fire significantly.  If nothing else, it is great to finally have all of my eBooks available on the same device at the same time.  While I would love to be able to do the same on an E INK reader, this works as the next best thing for now.  There’s no real downside and it takes just moments to get this installed.  Give it a try.

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On paper the Nook Tablet is quite possibly the better device.  It has the same processing power, more RAM, and most importantly twice the local storage of the Kindle Fire.  This last alone was enough to get many people to declare it a clear winner before either device hit shelves.  Now that we can use them both side by side, the situation has drastically changed.

The Nook Tablet, despite having 16GB of storage space (~12GB available to users), severely restricts what users are able to do with that space.  To such a degree that the idea of purchasing the device as a video player without the intention of rooting it is fairly laughable.  Users will find that Barnes & Noble has chosen to allow a mere 1GB of storage for the loading of outside content.  While the remainder can be filled by anything B&N sells, the fact of the matter is that right now they don’t offer nearly enough content to justify the choice.

There is not, for example, a video store for the Nook Tablet.  Neither is there an MP3 service.  You can, of course, access services like Netflix or Pandora for all your media consumption needs, but should you desire to watch or listen to things that you yourself own already then chances are good there is a problem.  Basically the only thing available in any quantity besides apps, and the scarcity of Nook apps is another complaint to address at another time, is reading material.  It simply does not justify this.

While I think that anybody would agree that the Kindle Fire‘s 8GB on-board storage is one of its weak points, Amazon at least manages to expand your options.  Sure you might have trouble loading everything that you want onto the device at once, but you can always stream it or store in their provided cloud storage until it is needed.  This is in addition to also offering equally functional access to Netflix, Pandora, and basically everything else that the Nook Tablet is using to make up for its lack of media store integration.

What probably should have been a clear win for B&N has turned their device into a joke for many prospective buyers.  We can hope that as time goes on this will be changed via a software update of some sort since the Nook Tablet is honestly a decent piece of hardware for just $250.  It is ridiculous that to get any decent amount of storage space a new user should feel compelled to purchase a memory card when the drive is just sitting there more than half empty.

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Of course, they accomplished this by using Amazon’s own methods against them.  This newer, cheaper version of the popular touchscreen eReader will only be available at the $99 price point by offering advertisements.  This is obviously no different from what has been done before with the Kindle, but it is especially interesting in that Kobo is the first company to attempt to make use of Amazon’s eReader ad revenue stream model.

The major question right now will be in how they implement it.  Since none of the new Kobo models have shipped just yet, we have no way of knowing precisely where these ads will be placed aside from in screensavers.  Any time the device is powered off or in sleep mode, the owner will be treated to a sponsored special offer.  No major imposition there.  The tricky part is that Kobo also lists ads in “other discreet places” without clear definition of where these will be.

I think it is safe to say that none of these ads will in any way interfere with the reading experience.  Not only would that better adhere to Amazon’s already successful model, but Kobo as a company has always maintained that it is interested first and foremost in the reader.  Nobody would be particularly happy at this stage if they had to read ads inside their books.  That does not preclude throwing up half-screen banners or pop up windows that need to be closed to proceed throughout the menu navigation, though.  We can hope that these will not be present, but the company does not have quite the clout that Amazon brings to the table and may need to concede a bit to get advertisers interested.

While it can be a touchy issue to bring advertising into something like this, especially in an environment where publishers are desperately afraid that customers will start perceiving eBooks as an affordable alternative to paper printings, if done right it can reduce costs significantly.  There is every reason to expect that within the next year or two we will be seeing Kindles priced so low as to make it almost silly not to own one.  They might even be free, under the right promotion.  If this takes place, the competition will have no choice but to follow suit or drop out. Considering how tactfully Amazon has managed to include ads on their eReader line, making many owners including myself wish that it were possible to ad the adds to older Kindles, there is no reason not to join in so long as a similarly low key approach is employed.

The new Kobo Touch with Offers will be shipping in 2-3 weeks.

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The underlying complaint on the part of Barnes & Noble is that DC has had the audacity to offer eReader exclusivity on 100 or so titles to Amazon as a temporary means for Amazon to promote the Kindle Fire.  While there is no information yet, to the best of my knowledge, as to how long this deal will remain in place, both DC and Amazon have acknowledged that it is not intended to necessarily be a long term arrangement.

As a result, Barnes & Noble has pulled all DC titles from their stores.  This includes every physical copy of the Amazon digital exclusives from DC Comics.  No notice was given to customers initially, simply a blanket email to all stores requiring them to remove the books.  To pull the gist of the eventual published statement from the Brick & Mortar book giant: “Regardless of the publisher, we will not stock physical books in our stores if we are not offered the available digital format.[...]To sell and promote the physical book in our store showrooms, and not have the eBook available for sale would undermine our promise to Barnes & Noble customers to make available any book, anywhere, anytime.”

On the surface, one has to applaud the effort.  Maybe this was an instance of Amazon throwing their weight around that required a significant response from a major retailer to help publishers see that such behavior is unacceptable.  That sentiment lasts right up until the realization that at this time Barnes & Noble does not in any way offer electronic comic publications.

The chain has decided that they are so dedicated to the principal on this issue that they are willing to turn away customers at the door rather than allow Amazon’s Kindle Fire access to something the Nook Color has not even tried to exploit after a year on the market.  Now not only with B&N customers not be able to download their comics, they can’t get physical copies except through the B&N website.  Stores have even been instructed to turn away special orders.  No copy will be allowed to enter the store, no matter how much you want to give your money to Barnes & Noble.

In the end, I see this hurting nobody but B&N, their customers, and the creators of the works in question.  Nobody wins but Amazon and customers have one more reason to avoid dealing with anybody else.  While this could have been quickly remedied with a quiet apology for initial overreaction, there is no excuse for letting it continue and treating customers this poorly, especially at a time when they are faced with a superior competing product.

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The new Nook Tablet (that’s it’s name, not a generic designation) amounts to basically a point by point comparison to the Kindle Fire and may go a fair way toward explaining some of the popular bookseller’s more unexpected moves lately.  Here’s what we know so far:

Specs:

Selling Points

Sounds a lot like the Kindle Fire, even if it looks identical to the existing Nook Color.  It might be 25% more expensive, but for that money you get a device that’s lighter, faster, and holds more.  Sounds great, right?  The differences are not extreme.  You save about half an ounce in terms of weight, 6GB of usable internal storage space, and a bit more RAM.  Even the advertised battery life is just slightly better, offering perhaps 90 minutes more video playback time under ideal circumstances.

What Amazon has been pushing, however, is the media.  Barnes & Noble has not been able to offer comparable content so far for their Nook Color’s App Store, so it was important that they be able to bring something to the table here.  Bundling with Hulu and Netflix will go a long way toward making up for the lack of an integrated video store, of course.  That was the whole point of pushing them, despite the fact that they will also be available for the Kindle.  The bookstore is obviously pretty good already, and they’ve been at the color eBooks game a bit longer than Amazon so hopefully they have a good grasp on things there.  Even music is covered thanks to Pandora and other similar services.

Perhaps the most surprising thing is the idea of Nook Cloud Storage.  We don’t have many details on that yet, but it accomplishes another aspect of the Amazon comparison in a vague fashion.  Chances are good that this will not be available for anything besides content purchased through B&N, but that is just speculation so far.

Barnes & Noble is claiming to have a screen superior to that on the Kindle Fire.  It is honestly hard to assess right now since they’re somewhat invested in the comparison.  It might be advisable to reserve judgement on that point until a side by side comparison can be arranged.

They are also making a big deal out of their new Nook Comics line.  This could explain a great deal of why they got so dramatically and publicly upset over DC Comics forming an exclusive deal of any sort with Amazon in preparation for the Kindle Fire launch.  B&N is now boasting the largest collection of digital Marvel comics brought together so far for a single device.  It’s an accomplishment, though there is no notice of exclusivity and therefore no reason to believe this will be a major factor moving forward.

Probably drawing on the same sort of technology that allows for those comics, though, is a new Nook Book category called PagePerfect.  Going off of what information is currently around, this is less an imitation of the new Kindle Format 8 and more a proprietary PDF imitation.  Static formatting, zooming, scrolling, etc.  The only obvious difference is that Adobe isn’t involved.

 Which To Buy

Now that we have a couple of competing budget media tablets to choose from, which is worth the money?  It depends on your needs.  The Nook Color, and by extension the new Nook Tablet since it is just a more powerful version of the same, is primarily an eReader.  Barnes & Noble has done a fairly good job of shoring up their shortcomings by bringing in excellent integration with other content providers, there is no substitute for direct support and every reason to believe that those same providers will be serving up media to Kindle Fire customers as well.

The price is a bit off-putting, now that we’re talking about tablets cheap enough for $50 to make a big difference, but you do admittedly get more power for the price.  While claims about the screen quality remain unproven, the extra RAM will make a difference and additional on-board storage will be a big deal for some.

As usual, which device you go for will depend on your needs as a consumer.  At this point it seems that Amazon is offering a clearly superior library of media to choose from, especially if you take all types of media together. They’ve also done a great job, by most preliminary accounts, of customizing and streamlining their Android Fork to make the Kindle Fire both look unique and perform more impressively than its specs might indicate.

On the other hand, Barnes & Noble is offering what is arguably the better dollar to power ratio.  This will be most important for people wanting to root the device and just exploit its most basic hardware capabilities.  That might be a smaller percentage of the intended user base, but it is worth addressing.  The Nook Tablet also comes closer to offering a stock Android experience, for those who are concerned about potential privacy concerns related to Amazon’s Silk browser and other cloud based services.  They are also more focused on building up the color eReader market, and you can count on Barnes & Noble to maintain the eBook as their primary concern for the indefinite future.

The choice will be up to you and the distinctions are honestly fairly slight right now.  What is most important is that the Kindle Fire might have some valid competition after all.  Competition always leads to improvement.  Just look at how far the Nook Tablet is beyond the Nook Color.

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Kobo’s new Kindle Fire competitor, marketed as a color eReader much like the Nook Color, will be a 7″ Android 2.3 device with comparable specs, expandable memory, and a small selection of colored quilted backs to choose from.  The single core processor might end up being a slight negative, but this was never intended to be a powerhouse anyway.  Oddly enough, both the major strengths and the major shortcomings come in on the software end.

When Barnes & Noble started out with the Nook Color, they tried to keep it almost entirely about the reading.  It was only relatively recently that their app selection started to improve.  Amazon avoided that mistake by building up a huge App Store for the Kindle Fire before it even existed.  Kobo seems to feel like it isn’t worth the trouble.  Rather than a heavily customized, or even locked version of Android, they have decided that Vox users can just grab what they want through the default Android Marketplace.  The OS seems to be pretty much just basic Android 2.3 with some Kobo Apps.

On the one hand, this is genius.  It gives them the ability to offer customers access to the largest selection of Android apps in existence without having to jump through hoops.  At the same time, however, it means that Kobo themselves will not be making any money off of anything but the books.  Whether or not this proves to be a smart business move remains to be seen, but it will definitely appeal to a certain segment of the customer base.

What really makes the Vox a major player among eReading companies jumping into tablet production is Kobo’s international presence.  More than pretty much anybody else so far, Amazon included, Kobo has managed to make sure a wide selection of books is there in any market they can get their hooks into.  The Kobo eReader is widely available and has been for some time.  It would not surprise me even a little bit to discover that when Amazon manages to get the Kindle Fire out to markets outside the US, especially those new sites like Amazon.es, the Kobo Vox is already a common sight.

It isn’t the best option in terms of hardware or software in the US right now, even for the $200 price, but for users who want just a cheap, effective 7″ Android device it might fit the bill.  In areas where the tablet market has yet to really take off, though, I expect to see the Vox make a huge impression.  Let’s just hope Apple can hold off on the anti-competition lawsuits?

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The most recent set of rumors, which as always should be taken with a grain of salt, indicate that Apple has been looking at samples of 7.85″ screens.  Presumably this would be an effort to design something along the lines of a budget iPad to compete with the sudden wave of affordably priced iPad alternatives hitting the market.  Such a device would have the advantage of Apple’s excellent reputation and superior presence in the tablet market while also allowing purchase by customers who aren’t quite ready to drop $500+ for their newest piece of narrowly useful electronics.

This would not exactly fit with prior declarations from Apple regarding the usefulness of a 7″ tablet, of course.  Steve Jobs came out emphatically against such devices, declaring that extensive testing had shown anything smaller than the iPad to deliver a sub-par user experience when using fingers as pointing devices.  This doesn’t rule a smaller iPad out entirely, though.  One, with the passing of Steve Jobs his company will naturally have to choose their own course.  If the market demands smaller, more affordable tablets then there is every reason to believe that Apple will rise to the challenge.  Two, Apple does have some history of declaring things pointless or unfeasible right up until the moment they feel they are in a position to do those very things.  Whether this is due to clever PR trying to throw off the competition or simply Apple’s desire to give their customers what they want regardless of what seems to be a smart move at first is open to interpretation.

Clearly nothing is set in stone yet.  At best, somebody at Apple thinks that the idea of a smaller iPad is something that should be explored to some extent.  As far as anybody knows, orders have not been placed and plans have not been made.  We have more substantial speculative information floating around about the iPad 3 than this, by a fair margin.  Even if it did happen, would it really be able to outshine the competition anymore?

A smaller iPad competing with the Kindle Fire would almost certainly come in at $250-300 and be unavailable until at least mid-2012.  Where Amazon is pushing media, Apple is making most of their profit on the hardware end and would have to scale back the power of their device accordingly, likely eliminating a great deal of their edge along those lines.  On top of that, the Kindle Fire will have had time to gain a following.  Assuming that the real value is in the content that a tablet has access to, Amazon is certainly offering enough to keep their users happy and the low price is clearly attractive.

We’ll see what happens in the months to come, but I question the potential for a move like this.  Apple already controls the performance tablet market and would be better off without a disappointment on the budget tablet end of things.

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Still, over the past 4-5 years Sony as a company has failed to keep up with their competition in terms of hardware pricing and content availability.  As these are pretty much the most important parts of successfully marketing an eReader, it’s no surprise that the first thing people do when they want to read a book is rarely “open the Reader app”.  Efforts are clearly being made to turn this around, however, both with the newer Reader hardware and the recently released Reader application update.

This software update is now available for PC and Mac, bringing some features that the product line has been in dire need of for some time.  With the new program you can organize your library, tag eBooks for easy searching or sorting, jump to real page equivalents while reading, enjoy tabbed browsing, and sync your reading information between devices using Cloud Sync.  The appearance is quite nice as well, and makes the PC and Mac apps consistent with the Sony Tablet equivalent.

Now, this is not in any way a revolutionary move.  Anybody familiar with eReading will recognize these features as basically what has been around for some time now on both Kindle and Nook platforms.  The fact that they are not right at the forefront of innovation at this time does not make this inconsequential, though.  Right now there are, for the most part, four major players in eBooks.  Amazon’s Kindle, Barnes & Noble’s Nook, Kobo, and Sony.  Anything that keeps the options open for consumers and heats up the competition a bit is going to be good for everybody involved.

This is especially true moving forward as eReading companies attempt to secure places as Tablet PC providers.  Barnes & Noble has had some noticeable success with the Nook Color as a reading device, and Amazon seems to be exceeding all expectations with the response to their upcoming Kindle Fire media tablet.  The Kobo Vox is the first of these to offer an open Android experience, but it remains to be seen if this will be a smart move.

Sony, coming from a less specialized background, already has a tablet presence and experience with the wider market.  They are still behind in pricing, of course, but that’s true of the majority of the tablet market with less than a month having passed since Amazon upset the balance.  Will this make a big difference going forward?  It’s hard to say.  The Sony Tablet S hasn’t exactly made the kind of impression that one would hope for if it were to compete, but that doesn’t mean we can necessarily rule them out yet.  We can only hope that Sony is quicker to respond to Amazon’s latest moves than it has been previously.

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I think that the obvious contrast will be between the Kindle Fire and the Kindle products with mechanical interfaces.  While I will maintain that there is a definite difference between the new tablet and the eReader line it is billed as a part of, Amazon’s association of the two types of hardware under the same brand name makes the comparison important.  It’s true that much of the argument also goes for the Kindle Touch, right now we can look at the Kindle and Kindle Keyboard hands-on.  That makes things a bit simpler.

Naturally I could go on again about the superior reading experience to be found in an E INK Pearl screen over pretty much any LCD we’re ever likely to see.  Fortunately, I think most people have come to accept that already.  The battery life issue is also a big one, but not worth dwelling on.  It is not likely that people would fail to see the benefits of only having to charge a portable device every few weeks.  What I will contend is that there is an advantage to be found in the simplified experience of the Kindle and Kindle Keyboard over that we can expect from the Kindle Fire.

Since the Kindle is traditionally associated with reading and I’m talking about the virtues of the less expensive members of the Kindle family, it’s only natural that a great deal of weight is to be placed on the act of reading.  For example, I consider it a great advantage to be able to read without the distractions offered by a multi-functional device.  I won’t deny this owes to my own easily distracted nature, but that’s hardly an uncommon trait.  Reading a book should not generally be an act of willpower overcoming the urge to do something else.  That detracts somehow.  With a Kindle or Kindle Keyboard, not only can you do little besides read, most of what else you are able to do revolves around acquiring more things to read.  It is a cohesive experience.

The fact that both of the Kindles in question make use of mechanical controls rather than a touch interface can also be an advantage.  Aside from any risk of fingerprints being left, many people will prefer to be able to navigate their eBooks via the page turn buttons on the sides of the device.  When using a Kindle Keyboard, for example, you can adjust your grip to allow for page turning with nothing more than a light squeeze of the thumb.  Even assuming this is possible on a touchscreen, it would involve covering part of the display.  You may only save a small motion, but when Amazon is looking to save on even the effort of a swiping gesture in their touch interface there is obviously a preference for conserved effort in the user base.

The Kindle Keyboard in particular also offers the distinct advantage of being able to interact with your device without tying up screen real estate.  Normally this is not a big deal, I will be the first to admit.  When it comes to making in-text notations, however, it is useful to be able to see as much as possible while forming your thoughts.  I do think that the Kindle Touch and Kindle Fire will offer a greater speed to the notation process since selecting text is a bit clunky with the more basic directional control, but it is useful to be aware of the tradeoff.  Losing the keyboard was worthwhile in terms of reducing size and weight, but for some people the keyboard is still a useful part of the Kindle experience.

This is not a claim for the overarching superiority of the older Kindle Keyboard or even the equality of the Kindle 4 (there is a reason that it is priced lower than all the other Kindles).  What I am claiming is that they each fill niches separate from the Kindle Fire and, to a lesser degree, the Kindle Touch.  Yes the newer, more powerful device can do basically all the same things that the eReaders are able to do as well as many other things that people will find useful, but that does not mean that it is a direct upgrade.  For an affordable tablet, the Kindle Fire is great.  For an eReader I would recommend any other Kindle without hesitation.  There is no more reason to disregard the Kindle or the Kindle Keyboard than there is to ignore the situational usefulness of the Kindle DX, which is an issue I have also gotten into recently.  Know your options and your needs when you decide it is time for a new Kindle.

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Analysts have regularly indicated that the appeal of the Nook Color, for the average consumer, is in its ability to access magazines and casual games along the lines of the ever popular Angry Birds series.  The portability, full color display, and Android based operating system make it great for short periods of interaction and immersion, even if the screen is less than ideal for extended reading.  Now, with the release of the Kindle Fire, there is reason for Barnes & Noble to be concerned over their device’s future.

What it comes down to is a practically point by point feature trumping on Amazon’s part, plus a superior media distribution base to draw on in the areas where a tablet is most useful.  The points of comparison stand out a little bit when you consider the Nook Color’s superiorities over the Kindle 3 (Kindle Keyboard).

	Kindle Keyboard	Nook Color	Kindle Fire
Display	6″ Monochrome E INK	7″ Color LCD	7″ Color LCD
Interface	Keyboard & Directional Controls	Capacitive Multitouch	IR Multitouch
Dimensions	7.5″ x 4.8″ x 0.34″	8.1″ x 5.0″ x .48″	7.5″ x 4.7″ x 0.45″
Weight	8.5 Ounces	15.8 Ounces	14.6 Ounces
Battery Life	2 Months	8 Hours	8 Hours
Storage	4GB Internal	8GB Internal, Expandable Memory Slot	8GB Internal, Amazon Cloud Storage
Browsing Capabilities	Basic HTML Experimental	Full Browser w/ Flash Support	Silk Browser w/ Flash Support
Price	$99 – $139	$249	$199

That comparison is based on what features Barnes & Noble has chosen thus far to highlight on the device specs section of the Nook Color sales page, in an effort to present things fairly.  I’m ignoring the majority of software concerns, especially in terms of file type compatibility, since apps are theoretically able to make up for most any deficiency.  These would still, however, favor the new Kindle.  While the Nook Color is the only one of these with an expandable memory slot, which would seem incredibly useful to many users, this has proven a mixed blessing for the company since it provides people with a simple and effective way to bypass the Nook’s proprietary Android build.

Basically it appears that with the Kindle Fire Amazon has looked at what the competition was doing and improved on it.  No surprise, that’s what competing products are supposed to do.  They’ve essentially got a slightly smaller, slightly lighter 7″ tablet that they’re not hooked on the idea of presenting as an eReader.  Overall the technology behind the Kindle Fire is newer and more powerful in every way that matters and still comes in at a lower price for the end user.  The only real question now is what B&N does with this information.

We can take as a given that Barnes & Noble is not in a position to provide the same sort of robust media library that Amazon is bringing to customers.  Even if they were to start pulling in video streaming deals and other things along those lines to fill in the gaps, the time factor would be a problem.  What they can do is work to get Netflix, Hulu, or any number of other streaming services on-board as partners.  With Amazon poised to make a move into that market in a larger way than they have so far, it shouldn’t be too difficult.  It would mean giving up on potential media sales revenue, but it also eliminates the need to build up the infrastructure to support that media.  We know that rooted Nook Colors are able to access services like Netflix already, so it would only make sense to cash in on it given how easily root-able these devices have proven to be.

There is also the rumor of a new Nook Color that will bring hardware upgrades.  Now, this is pretty flimsy in spite of having seen posts declaring it would be released “any day now” since early September, but it could make a big difference to their presence in the device market.  While a price drop in the current Nook Color is a given, having a newer more powerful model available would work well whether it was a more expensive option or as an outright replacement.  In the former scenario it would highlight the fact of the low price point while providing options.  In the latter, there is room to hope that in some way the Kindle Fire will be inferior.  If the hardware option is going to make a difference, however, it needs to happen soon.  Once people start getting their hands on the Kindle Fire, barring major issues with them, the momentum is likely to increase leading into the holiday season.

What we do know is that the Nook line as a whole is pretty much the only part of Barnes & Noble that is growing right now.  They need to keep things going.  As a result, you can be sure that something is on the horizon to keep the situation competitive.  Tablet PCs just tend to be the most useful when it comes to things that aren’t reading, so it might take a bit of a shift for B&N to really make their presence known now that there are comparably priced options available.  Whether or not they manage remains to be seen, but hopes are high.  While the Nook Color has not been my favorite device personally, it did provide us with one of the first reasonably priced yet fully functional tablets almost by mistake (rooting is essential in a way that many are hoping will not be the case with the Kindle Fire).  It would be a shame to seem them fall aside now.

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For the past couple months, it’s been pretty great to be Barnes & Noble.  They’ve been selling one of the most functional affordable tablets on the market, almost by accident.  They’ve had what was honestly the best eReader in the US market in terms of performance and readability.  On top of this, Amazon spent months seeming to ignore the world of eReading hardware aside from vague hints.  It couldn’t last forever, but they got to make a big splash with no significant recently released competition.

At first glance Amazon has now got a huge advantage again, especially in terms of the Kindle Fire.  While the Nook Color brought a lot of function for comparatively little money, its main value has generally been in how easily rooted it is.  Barnes & Noble has added an internal app store that has gotten quite a bit better over time, but they have nothing quite as robust as the Amazon Android App Store nor do they have the ability to offer the same kind of end to end experience that the Kindle Fire is anticipated to provide.  Simply put, the emphasis on the Nook Color as specifically a color eReader might have backfired.

Since B&N is experiencing a great deal of its current success (what there is of it) from the Nook line, they cannot afford to not respond.  Fortunately, from the sound of things, there were plans in place.  The Nook Simple Touch eReader shouldn’t have any real problems just now.  It might be slightly more expensive than the cheapest of the Kindle Touch models coming up, but the technology is comparable and for now we have to assume that the experience will be generally similar.  What they’re worried about is the Tablet competition.

A new, larger, more powerful Nook Color, assuming rumors hold some basis in reality, will be either announced or released before the end of October at around $350. This, along with a hardware update to the existing Nook Color, would theoretically have a chance of bringing them back to the front of consumer perception again in time for the 2011 holiday season.

Admittedly we’re talking about theoretical hardware at the moment, so as with most of the Kindle Tablet speculation it has to be taken with a grain of salt.  Still, if they can bring hardware and content availability anywhere near to in line with what Amazon is offering with the Kindle Fire it would be great.  Just the announcement of a $200 tablet from Amazon has already changed hardware prices in the market significantly.  Real, effective competition among budget tablet providers can only be a good thing.

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Pricing is a key issue, of course.  It will be incredibly hard for most companies to compete with Amazon since their media sales emphasis will allow them to sell hardware at or below cost while confidently expecting to make up the profits in post-sale usage.  The only really usable tablet in the same range is the Nook Color, which is mostly only succeeding by being great compared to other extremely cheap tablets.  If Amazon can manage to provide a genuinely superior experience at the same price, they will stand alone with good reason.

We can’t rely entirely on pricing to determine success, though.  The Pandigital Novel can often be found for $80 or less, but that doesn’t mean it is knocking the Kindle down from their place on top of eReader sales (despite being a color eReader, which many people claim is more important than screen quality or interface).

The act of creating a consistent Android experience, however, might soon be less useful than we might expect, should Windows 8 live up to its promise.  Microsoft’s new tablet-centric operating system seems to have a good chance of focusing tablets around a single unfragmented environment that has no ties to a specific manufacturer.  They’ve got media play capabilities, the full versatility of a Windows OS, an apparently highly streamlined design, and even an App Store.  It can be hard to argue with all that.

The Kindle Tablet will clearly be running lower powered hardware than most Windows tablets can be expected to, and will have a more consumption-focused experience.  The problem they are facing is less direct market competition and more a conflict of perception.  If the idea is to lure in consumers with something that is like an iPad in every way that matters besides the price, it will only work so long as the iPad is what people are using as the basis for comparison.  A $350 Windows tablet with superior hardware and a comparable user experience might be enough to derail the whole effort no matter what kind of incentives Amazon is able to throw in to sweeten the pot.

In the end everything will rest on how the two launches go.  Amazon has earned a great deal of customer loyalty through the Kindle platform, which goes a long way toward jump starting the new product.  Microsoft, on the other hand, has left many potential customers and developers a bit put off with the extremely different direction their newest product has taken things.  A failure to impress on the part of either company will mean a lot for the competition.

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James Daunt, the Waterstone’s managing director, said in a recent BBC 4 radio interview that he was inspired by the Nook’s success in the US market.  So far, Barnes & Noble has not decided to expand their eReader presence beyond the US in spite of the exceptionally favorable reviews of their most recent generation of devices, which leaves a gap in the market for somebody else to exploit. Lately, given the consistent downward trend of most of Barnes & Noble’s non-Nook numbers, this seems like a great model for an otherwise declining company to make a comeback with.

Right now, Waterstone’s does not have a hardware partner or much in the way of solid details in terms of their intended offering.  Daunt has claimed that the company is “well down the planning line” on the way to an early 2012 launch are somewhat encouraging, but there is a lot to get done for such an ambitious move.  This is a fairly late stage to be entering into eReading on short notice, given the high quality of the current generation of eReaders.  Even the Kindle is sometimes only considered second-best by comparison these days.  That’s a lot to measure up to for any newcomer.

Since the closing of Borders Books and Books Etc, Waterstones seems to be the only major brick and mortar book seller in the UK market.  At a glance this seems to be something of a last-ditch effort.  The Waterstone’s internet storefront, which has been selling eBooks for some time now, has failed to compete successfully against the Kindle’s UK store.  A hardware tie-in would guarantee some returning business, but only if customers can be persuaded to adopt the new platform in the long term.

One of the biggest considerations for people seeking to build their own eBook library is whether or not their purchases will eventually be rendered useless by the end of a format or the closing of their chosen retailer.  Whereas Amazon seems to be around for pretty much the foreseeable future, Waterstone’s will have to make a big impression to avoid losing customers to the fear of obsolescence.  Add into that the overwhelming probability that there will be a new and improved Kindle released even before the Waterstone’s eReader comes to market and it will be a much tougher sale to make.

As always, competition is the most important driving factor for product improvement and customers should welcome a new serious contender to the eReader marketplace, but so far there isn’t enough detail to get your hopes up for.

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The lack of a local Amazon presence hasn’t stopped the company from developing a substantial Spanish following over the years.  It is reportedly quite common for people to order through extra-national Amazon sites in order to ensure fair prices, reliable delivery, and good customer service in a way that hasn’t been directly available in the Spanish marketplace.  Some even associate the slow adoption of online retail in Spain to the fact that the country has lacked an Amazon presence up until now, so this will spur things for the better in a number of ways.

One place where Amazon will not necessarily have an automatic lead over the competition will, surprisingly, be in the field of eReading.  The Amazon.es site is slated to have a Kindle Store open late this year, while the Kobo release is expected any time now, if earlier promises to have their store open by the end of the summer can be believed.  Kobo has managed to outdo Kindle on the international front so far in a number of ways, so this is just another front in an ongoing conflict.

On top of the lack of status as the first people on the scene, the Kindle Store in question will not be able to set prices in an advantageous way.  There are means in place in Spain to fix eBook prices across the market at about 30% below the cost of their print equivalent. As in the US following the introduction of Agency Model pricing, Amazon will have to find other ways to add value to their platform aside from low prices.  If nothing else, at least it’s an effort that they have practice making.

Amazon currently maintains a presence beyond the United States in France, Germany, China, Italy, Canada, Japan, and the UK.  Their Kindle line has made it to the UK and Germany so far, with further international expansion said to be a priority.

Many have conjectured that there will be a large push with localized devices is loosely planned for after the introduction of a Kindle without a hardware keyboard, which would obviously help with pressing adoption in countries where English is not the primary language.  Time will tell if this manifests, but with many expecting a new Kindle with a touchscreen as early as October there would seem to be very little to prevent it.  The speculated-upon move to an Android OS for the Kindle eReader in addition to the Kindle Tablet might make localization more problematic, but until an implementation is actually seen it is hard to do more than speculate.

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While all this might change for Amazon come October, if sources like the Wall Street Journal are to be believed, there hasn’t been a better time for Sony to get back in the game.  Once, they were the entirety of the eReading marketplace.  They had the best, and indeed the only, dedicated eReaders on the market.  Lately, unfortunately, a combination of inability to keep up with competitors’ price drops and a lack of expected feature updates has been a problem and the Sony Reader is largely only brought up as a Nook alternative for people who really want to get library eBooks right this minute through OverDrive.

This October they’re jumping back into the ring with the Sony Reader Wi-Fi PRS-T1.  Admittedly still not the most catchy brand name in the world, but that is one of only two shortcomings that seem obvious at this time.  The price is right, at just $149, bringing the Reader line back into sync with the rest of the industry after all this time.  The touchscreen display, which was actually something that Sony started with eReading devices, will meet current readers’ expectations for modern devices.  They have even finally, as the name suggests, brought wireless connectivity to the Sony Reader!  It’s wonderful news.  The fact that this should be the lightest eReader on the market doesn’t hurt in the slightest either, of course.

While the new Sony Reader will definitely have all of the features that we have come to expect, from an E Ink Pearl screen to battery life better measured in weeks than hours, it does do a couple things that should really excite people.  This is the first major eReader at the price point, for example, to allow users to take notes in-text with a stylus.  It will have expandable memory and come in a variety of colors.  One limited edition offering will even include bundled Harry Potter eBooks.  Things are looking up for Sony.

If not for their connected Reader store, the other major shortcoming that I mentioned, Sony would be right in line to join the Nook and Kobo as competition for second-best eReader line.  Sadly, until something happens to turn that around, it’s hard to see this as a long-term success story.  While independent sources like Project Gutenberg and Pottermore remain platform independent, it has proven increasingly true that customers want brand stability.  The Kindle provides it, and so far the Reader store isn’t quite there.

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Kobo, the leading international Kindle competition, has announced plans to follow in Amazon’s footsteps with an HTML5 Reading app of their own.  When it is complete, users should be able to read their Kobo purchases on any device with a web browser, effectively bypassing Apple’s restrictions.  You should even be able to save the app to your iOS device Home page for seamless integration.  As with the Kindle Cloud Reader, users will be able to sync their collections for offline browsing, which addresses the largest possible shortcoming of a browser-based solution to the problem.

The only major problem with apps like these is the loss of Apple App Store exposure.  To effectively bypass Apple’s fees it is important to already have a substantial user base, since random discovery is far less likely.  Existing Kobo customers will have little problem, and will likely welcome the chance to make use of the store again without the price increases that would have been necessary to profitably continue operation within Apple’s guidelines.  New users will almost certainly be harder to come by.  We can expect to see continued support for the Kobo iOS app as a result, for exposure’s sake if nothing else.

This is not the only obstacle that Kobo has had to face recently.  With the end of Borders, their US distribution partner, exposure will be harder to come by in the current largest eBook market.  Although they remained separate companies, Borders was directly linked to the Kobo eReader in the minds of consumers for having been the first ones to bring to to the US.  Regaining that kind of presence will be a slow process.

Outside the US, the Kobo Store is reported to have perhaps the best selection of eBooks currently available.  Due to ongoing licensing right disputes, the Kindle Store is not yet always able to consistently provide the same level of service that Kobo has managed to over such a large number of markets.  The release of this HTML5 app should do them a great deal of good in expanding their lead, given the number of Tablet PCs hitting the market recently.  This may allow readers to enjoy the service even in countries where localized selections are not currently available and shipping the Kobo eReader itself is problematic.

We can expect the official release of the new Kobo app later this year.

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The last few Sony eReaders have been comparatively basic models for the asking price.  The PRS-350, otherwise known as the Reader Pocket Edition, boasted a smaller screen (just 5″), shorter battery life, no wireless functionality, and a price $65 higher than the current least expensive Kindle model.  The more impressive Reader, the Daily Edition, actually managed to improve on the Kindle in a few small ways, but still suffered from shorter battery life and a price nearly three times as much as the basic Kindle.  Tie this together with an unimpressive associated store and little in the way of media promotion for the eBooks themselves and it isn’t hard to see why popularity has seemed to taper off.  Still, in large part due to the ability of the Sony Reader line to participate in library eBook lending thanks to its EPUB support, there have been occasional resurgences in interest in these as valid Kindle competition.

What we can look forward to now, hopefully, is a more current and modestly priced Sony Reader.  While there has not been any official word on the future of the product lines, unofficial comments from Sony executives have indicated that a new set of eReaders is in the works, with equivalents intended for the old PRS-350 and PRS-650 models.  Aside from the fact that they will finally have 802.11n WiFi capability and will continue to have touchscreen interfaces, nothing is known.  There is a good chance that we will at least hear announcements by the end of this year.

It would be great to see a Sony Reader able to directly compete with Amazon’s Kindle after all these years.  Their older models went a long way toward setting expectations for customers new to the field.  Sony clearly has at least a pretty good idea how to make a really useful eReading product, so anything that can come in under $150 without sacrificing functionality would gain them some traction.  The same would be true of a higher priced option with color E INK.  If they can come up with an improved store, or make a deal with an alternate eBook vendor, so much the better.

As tight-lipped as the company has been about their plans, we have only speculation, “leaks”, and an FCC filing to go off of for the moment.  With luck, they won’t wait too long to get something back in the stores.

If you are a Sony fan, you can still find the PRS-350 refurbished in stock at the Sony online store for just $152.99 as of the writing of this article.

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