These numbers deal specifically with device usage as reported by analytics firm Flurry, based on app sessions.  Given the importance of content sales compared to hardware profits, this is probably a significantly better estimate of consumer preference than simple sales or activations.  Thanks to this data, we can tell that the Kindle Fire’s approach to content is making a pretty big difference to the user.

The alternative method of analyzing the success of the Kindle Fire would be along the lines of what Google has been doing when describing Android as building up momentum compared to the competition.  That would be looking at device activations.  While this is not misleading, necessarily, it does focus entirely on numbers that fail to directly equate to post-purchase satisfaction.  Even using this method, the Kindle Fire is doing amazingly.  Approximately 10.5 million android tablets were sold in Q4 2011.  While Amazon is not releasing sales numbers, we can say with a fair degree of certainty that around 5-6 million of those were Kindle Fires.  The numbers are favorable, to say the least.

While there is not any indication that this is having a negative effect on iPad sales, there is also little to support the notion that Amazon had any intention of making a direct attack on Apple with this first tablet.  It is likely, given how much the two companies overlap in their digital media sales markets that there will be some more direct Kindle vs iPad competition down the road, but a 7″ $200 tablet that clearly lacks the potential to replace even the functionality of a netbook is not something you could take seriously if they were heading for a confrontation with the iPad 2 right away.

The biggest impact of all this is probably going to be on Google.  Since Amazon is running such a heavily forked version of Android, and since it lacks easy access to Google’s app marketplace, the success of the Kindle Fire will tend to draw people away from Google services despite technically relying on their original concept.  This has the added effect of drawing developers away from the more general marketplace.

While Amazon’s Appstore has not been a favorite destination for many developers thus far due to the heavy oversight and lengthy screening process for even minor updates, the most important thing will always be going where the customers are.  Right now, for better or worse, it is looking very much like that is the Kindle Fire if you’re talking Android tablets.

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• December 29, 2011 -- Kindle Fire vs Nook Tablet: Amazon Winning, Sales Looking Great All Around (2)
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• November 28, 2011 -- Kindle Fire & Nook Tablet Video Focus Brings Android Attention (0)

Let’s assume, for the sake of argument, that you are not that user.  Even more, let’s assume that you are considering buying one of the new $200 Tablet PCs being released by these eReading giants with the sole intention of rooting it and making it into an all purpose generic Android Tablet.  It doesn’t take huge amounts of work under most circumstances.  Andrei already posted instructions to this Blog on how to root the Kindle Fire and there is a great deal of headway being made on the Nook Tablet.  Custom Android ROMs are sure to follow in the near future.  In the end, chances are good that the only prerequisite will be a willingness to spend the time and effort to go through a list of instructions.

Under these circumstances, the most important factor is the hardware.  Here, the Nook Tablet is the way to go.  It has twice the RAM of the Kindle Fire, as well as twice the internal storage space.  The expandable memory slot is a big incentive as well, of course.  Other than those bits, the processors, screens, size, and weight are all either exactly equivalent or so close that it won’t factor in much.  Probably the only other relevant difference is the fact that the Nook has some external volume controls that come in handy from time to time.  Before making any real decisions on this matter, however, I recommend taking both devices for a test drive.

While the Nook Tablet‘s initial setup has some major flaws, from locking up the majority of the storage space to simply lacking a halfway decent app store, it is still pretty smooth and comes equipped to take on most third-party video purchases.  You also get the added advantage of easily accessible support at every Barnes & Noble location nationwide.

The Kindle Fire, on the other hand, offers deep Amazon integration.  At a glance this is troublesome and a blatant attempt to lock customers in, but they have gone out of their way to keep the platform pretty open.  Competitor apps are in their Appstore (itself less well populated than the Google Marketplace but far better policed) and it isn’t hard to install things acquired elsewhere.  Even the Nook reader app has no trouble.  The interface is smooth, looks good, and performs better than most people would expect.  Really the only complaint here is the lack of video format compatibility, which is why it was worth mentioning for the Nook.

Either way you’re getting a good device, but keep in mind what is being bought.  These are not really intended to be all purpose tablets the way the iPad is and to treat them as such will likely disappoint.  If you do decide to break away from the cultivated experiences provided then the minimal hardware might be more apparent than it otherwise would be.  Personally, I had intended to ditch the Amazon firmware on the Kindle Fire after testing it out just enough to write about it knowledgeably.  It was good enough to change my mind and might do the same for you.

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• December 12, 2011 -- Kindle Fire Already Being Successfully Hacked To Use Android 4.0.1: Ice Cream Sandwich (0)

This isn’t to say that there is anything wrong with what Amazon has done in their release.  It’s a great one and serves to highlight the capabilities of the tablet quite well.  For those who prefer to avoid being attached permanently to a company like Amazon for whatever reason, however, it is nice to have the option to make use of their affordable yet powerful hardware without the attached software.  That’s where developments from the XDA-Developers forum come in.

One of their users has been able to get a basic installation of Google’s latest Android release, Ice Cream Sandwich, working on the Kindle Fire.  So far, “working” is a relative term since at the time of this writing it still lacked the ability to use the audio, WiFi, accelerometer, or light sensor (yes, the Kindle Fire has a light sensor, they have just got it disabled at the moment since it was overly sensitive at the time of launch).  This is a big step in the right direction, however, and once some of the bugs and deficiencies are ironed out will likely result in making the Kindle Fire a great option for Android fans who might otherwise be put off by Amazon’s proprietary build.

While this will definitely open up the user options in a few ways, specifically by allowing a greater degree of configurability and better integrating the Android Marketplace (as compared to simply rooting and installing it), there are a couple down sides.  Most importantly, you lose access to the Amazon service integration.  While most people considering this option are likely looking for exactly that, the Kindle Fire’s limited storage space can make the Cloud Storage a vital part of daily use and the streaming options for music and movies provide an experience that many find superior to their general app equivalencies.  The freedom to install anything you want will also lead to the opportunity to pick up apps that are not optimized for the Kindle Fire’s specs in any way.  This can lead to poor performance at best and complete waste of a purchase if you aren’t careful.

While I wouldn’t advise anybody to jump up and grab the current working build of ICS for the Kindle Fire, given its incompleteness, you may want to keep an eye on it.  Personally I love the interface that Amazon has come up with, but that doesn’t mean somebody else won’t manage to improve on it.  The best performing option will always be the preferable one in the end, and there is a great community of Android developers out there that can’t wait to get the Kindle Fire working just the way they like it.

The video demonstrating a working ICS build from the dev who got it working:

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Amazon’s intent to promote their own streaming video service is clear.  Their library has been growing quickly over time, including many titles being given away “free” with Amazon Prime.  This is naturally something of a concern for a company like Netflix that is suddenly faced with competition from somebody as big as Amazon.  Although Netflix has not commented on it, something definitely spurred them along to push forward their new tablet app upgrade for Android weeks or months ahead of iOS.

The Nook Tablet practically relies on Netflix and other streaming services to function, all the more so because Barnes & Noble currently offers nothing analogous to Amazon’s video services.  They also began advertising a uniquely deep connection with Netflix immediately following the reveal.  As Kindle Fire owners have likely noticed by now, the Netflix app in the Amazon App Store isn’t exactly lacking either.  They went for the maximum possible audience with this update and it seems likely to take.

The implications here go beyond benefits for owners of these new 7″ tablets, however nice those are to have.  This is one of the first times that the Android platform has received special attention ahead of the iOS equivalent.  That sort of thing does not happen without a fair degree of confidence in the potential profitability. If the Kindle Fire alone, or even the collection group of it and all of the competing $200 tablets springing up from companies like B&N and Kobo, is considered important enough to be prioritized ahead of the market dominating iPad then it could easily be a sign that tides are changing.

Part of the bar to Android’s widespread adoption in tablets has been the fact that quality development tends to get prioritized for the competition.  Whether you blame it on the fragmentation of the ecosystem due to frequent non-mandatory upgrades, lack of faith in Google’s offering as a whole, or the lack of a truly major name product to line up behind, the situation has now changed. With luck, this will build up some momentum.

While I have nothing against Apple or the iPad, some heated competition would go a long way toward not only improving their product but creating some genuinely functional alternatives.  The strength of iOS that everybody else lacks isn’t the iPad’s hardware or aesthetic.  Its main virtue is the functionality that primarily comes from the Apple App Store.  Neither the Kindle Fire nor the Amazon App Store is a match for Apple.  It isn’t likely that a single company or product will be any time soon.  What it does do is get the ball rolling, so to speak.

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There is some contention at the moment about exactly which Kindle Fire followup we can expect to see next.  Some are certain that it will end up being a 10.1″ direct competitor for the iPad while a newer contingent citing supposedly inside information from the production chain has started indicating somewhere around 9″ as the next step.  Regardless of where you would place your bet, one frequent point of speculation is the potential for a Kindle Phone.

There has been speculation before that Amazon was interested in entering into cellular devices, but until recently that seemed doomed to be nothing but a rumor.  This past week, though, Citigroup analyst Mark Mahoney noted that certain checks they have done indicate that development for an Amazon Phone is already underway with delivery expected in 4th quarter 2012.

To be honest, it is hard to know what to expect moving forward.  While this seems to be fairly detailed information, it feels like there is little in it for Amazon in the end.  The tablet makes sense since Amazon is able to completely control the data end of things and sell at near cost, undercutting the competition.  In a cellular market closely controlled by carriers, there might well be less room for such tactics.  When consumers are already used to getting hardware for less than half of its suggested retail cost, budget options aren’t as shocking.

What I could definitely envision, however, is a Kindle Fire-like device with a smaller screen and optional 3G coverage along the lines of what is available for the iPad.  It would work marketed as an iPod Touch competitor but still have the hardware necessary to function as a communication device should the desire arise.  Even without the 3G, relying on WiFi availability, such a thing would make a big splash at the right price.

As much as it might be a difficult thing to enter into the smartphone marketplace at this time, would Amazon be willing to pass up a chance to grab hold of what is only going to continue to be an expanding market?  The Kindle Fire has demonstrated for them the potential of Android devices and the fact that they already have an Android fork fully developed and customized to fully integrate into their sales systems means that much of the work is already done.  Maybe it’s just optimism, but I think the Kindle Phone is definitely on its way.

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Amazon is set to go with everyone’s favorite apps right out of the gate.  That’s pretty impressive considering how long it took the iPad to get a Facebook app.  But, in Amazon’s case, a precedent has been set in the android market. Whereas the iPad was the first to enter the tablet market, and is the only tablet using Apple’s app store.

EA and PopCap are known for high quality games.  A few favorites include Scrabble, Tetris, and Peggle.  Tetris has been a huge hit since the beginning of gaming systems.  Rovio is also on board, and they’re the makers of the hit game Angry Birds.  What is a tablet without Angry Birds?

Netflix and Pandora are other top apps that are available across tablet and smartphone platforms, so they are a natural addition to the Kindle Fire collection. Amazon also has its own video streaming library for Amazon Prime members set to rival Netflix.  Pandora and Rhapsody are the major players in music apps.

As far as apps go, one niche that Apple has a good hold on is Accessibility.  There are apps for the iPad that serve as decent and much cheaper alternatives to assistive technology.  I just downloaded a magnfying glass and a recorder recently. There are also caption services, and so much more.  I haven’t seen as much of this on Android systems, or on the Kindle in general.  It would be great to see apps that help people with vision, hearing, mobility, and learning disabilities.  Just another way to heat up the competition against Apple.

For more information on what popular apps will be available on the Kindle Fire, check out the latest Amazon press release.

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There were some analyst observations made recently that brought the truth of things out pretty well.  Essentially, since this isn’t just an early release of Android it may not matter quite as much that it isn’t based on the most recent release.  The best way to think of this may be as an alternative to Android.  The Kindle Tablet OS, by all accounts, is built on the Android base code but does not carry over any of the experience.  It seems like something of a slight to Google to take their offering and run in another direction with it, but that’s another matter entirely.

What makes this an observation worth making is the way it increases the Kindle Tablet’s potential for creating a real presence for itself.  On the developer end of things, Android development is forced to exist in such a fragmented environment at this point that there is no simple way to keep up with everything.  Amazon is in a position to immediately take a dominant position among non-iPad tablets.  The combination of a huge user base and a stable environment could be enough to persuade many developers to release software exclusively for the Kindle Tablet, even leaving out the ability to make assumptions about the hardware capabilities of the end user.  A greater selection of apps than competing tablets is a big draw for customers, if the iPad can be taken as an example.

On the customer end of things, Amazon has already proven to be more effective than Google in moderating the content of its own Android App Store.  They’ve also shown a fair degree of insight into meeting user demand, as demonstrated by the Kindle, Kindle Apps, and the Amazon.com websites in general.  Combine the expected $249 price with a unique and positive user experience and it is hard to argue with a purchase, especially compared to more expensive and less impressively backed competing tablets.

Yes, it would have been nice to see Amazon having used a more recent release as their starting point.  The fact that they didn’t does imply that they’ve been at work for quite a while making the best product possible.  The Ars Technica preview that brought so many of these details to our attention in the first place emphasized how fluid and intuitive the tablet was to use, so apparently they have made good use of that time.  While I will continue hoping for certain hardware improvements in the form of a high end Kindle Tablet(Hollywood?), there seems to be no reason to find fault with their software decisions at the moment.

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The Probable

• Reports from various sources say that at least one Kindle Tablet, almost certainly the first of a series, will be released before the end of the year.  Possibly as early as October.
• The Kindle Tablet will not compete with the Kindle, or result in its being discontinued.
• The new Tablet PC will be running some variation of Google’s Android 3.0 or later, with seamless integration into Amazon’s Android App Store.
• The focus will be on media consumption, with streaming video being strongly emphasized
• The first Kindle Tablet will likely have a 9″ screen.
• Prices on any and all Tablet PC offerings from Amazon are expected to undercut iPad 2 prices.
• The initial stock order is sufficiently large that selling out should not be a problem.
• There will be no camera.
• An improved mobile shopping experience will be a major issue for Amazon’s new device.

The Possible

• Some sources have claimed that two Kindle Tablet models will be available at launch, codenamed ‘Coyote’ and ‘Hollywood’.  The former would be a low powered, but affordable option with either a 7″ or 9″ screen.  The latter would feature more impressive hardware and a 10+” screen.
• In order to fill as many niches as possible, Amazon plans to offer pocket-sized devices similar to the iPod Touch eventually, and maybe even a Kindle Phone.
• The Kindle Tablet could be priced at or below cost in order to bolster sales, with any deficiencies made up through advertising space on the Tablets themselves.
• Amazon may have some deals in the works with AT&T to provide 3G connections to the Tablets.
• It is hoped that the displays for the Kindle Tablet line will take advantage of newer, more power conserving technology, based on Amazon’s criticisms of LCD shortcomings in previous ad campaigns.

A fair amount to go on so far, especially since Amazon has declined to even officially confirm the existence of the new device.  The only things we can be completely sure of are that Amazon has a Tablet PC in the works, they are anticipating strong sales based on manufacturer information, and it is unlikely that the Nook Color is the intended competition.  Amazon seems to have their sights set a little higher than Barnes & Noble’s almost unintentionally impressive budget Tablet.

Given that some rumors place the announcement and release as early as August, and that almost all of the more well sourced ones mention 3rd quarter 2011, it is certain that we’ll know more definite details soon.  In the meantime, it might be a good time to hold off on impulsively buying the next cool looking Tablet on the market.  Amazon has done a pretty good job of proving they know what they’re doing via the Kindle.  It should be worth the wait to see how they hold up on their next big hardware push.

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The new features that users can expect from the update include an integrated storefront for the Kindle Store, an improved layout for newspaper and periodical display, an expanded enhanced dictionary with over 250,000 words, and the ability to control downloads of Kindle media.  On top of this, of course, is the usual Kindle experience including single purchase reading from any compatible device and convenient access to pretty much any book you might happen to want to read. The big improvement is naturally just the fact that it is a version specifically for tablet PCs rather than a stretched version of the reading software for Android phones.

This all ties in quite well with Amazon’s increasing presence in the Android marketplace.  Their app store is clearly doing well and this will be just one more thing that ties users into the larger Amazon customer experience.  If there was yet any doubt as to the efficacy of Amazon’s concentration on the media consumption side of gadgetry rather than on hardware profits, then we yet again have support in their favor.

Overall, the biggest improvements seem to be those for browsing and shopping the Kindle store.  It’s gone from a slightly unwieldy experience to that of literally having everything you’re likely to need at your fingertips right there within the app.  The Magazine improvements are hardly surprising, but they’re more than a little bit noticeable too.  Magazines and newspapers are the place where tablets really shine compared to eReaders, so it’s great to see full advantage being taken of the opportunities the hardware provides.

While I have no complaints about a better dictionary or greater control over downloading, they’re more subtle when it comes to day to day use.  I never really found the existing dictionary all that lacking, nor is there much of a problem in terms of books clogging my bandwidth.  I would assume the latter feature is geared toward situations where you would rather be able to download your book via WiFi or where audiobooks are simply too large to make sense to download all at once.  Neither one is anything to complain about, just not the fun flashy Kindle features that people tend to get excited about.

Existing Android users will not see any loss of functionality, of course, in spite of using the same software.  The smartphone friendly display mode is still present, and all the other new features are included anyway.  It’s a good time to be an Android user who shops at Amazon, whether your device of choice is a Honeycomb tablet or not.

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Kindle for iPhone or iPod touch gives you about all of the features you can get on a regular Kindle or Kindle DX.  You can download any of the books from the Kindle Store, sync to pages and adjust the font.  Kindle for iPhone or iPod touch uses a backlit screen so you can read your book in the dark if you want to.  The home screen allows you to sort your books by recently added, author, or title.

Additional features include the ability to download the book in the background for IOS 4.0 devices, read free and out of copyright books from Project Gutenberg and other similar sources.  For a more comprehensive list of features go check out the Kindle for iPhone page on Amazon (NASDAQ:AMZN).

Software requirement: IOS 3.0

To install: Search for Kindle for iPhone in the iTunes App Store on your computer or on your iPhone or iPod touch.  Get the latest version: 2.5.1.

Windows PC Kindle Application

The Windows PC Kindle Application allows you to read your Kindle books on your computer.  It includes full screen color and brightness adjustments, the ability to sync annotations and last page read, and you can search for all books available in the Kindle Store.

Requirements for the Windows PC Kindle Application:

Windows XP Service Pack 2, Vista and 7.

At Least 128 MB of RAM

Screen Resolution of 800 by 600 or greater

500MHz Intel or AMD processor or faster

100MB of disk space

Most PC’s nowadays fill these requirements easily.

To install: Click “Download Now” on the Kindle for PC product page and the installation should begin automatically.  If it doesn’t, Amazon provides you with a page that gives you a link to try installing it again.

Mac Kindle Application

Kindle for the Mac does has most of the same features as Kindle for PC except that the Kindle for the Mac just allows font adjustments.

Requirements for Kindle Mac Application:

A Mac with a 500MHz Intel processor or faster

512 MB of RAM

Leopard or Snow Leopard OS

800 by 600 or greater screen resolution

100MB of Disk Space

To install: You can install directly from the Kindle Mac Application Product Page, or you can install from the Mac App Store.

Blackberry Kindle Application

The Blackberry Kindle Application is available for:

Bold 9000 and 9700

Curve 8520 and 8900

Storm 9530 and 9550

Tour 9639

Torch 9800

To install: Sign into your Amazon account and send an email to your Blackberry or download directly from your browser at “amazon.com/kindlebb”.

This is the only app that is available to just U.S. customers.

iPad Kindle Application

The Kindle for iPad Application is the same as the application for the iPhone, but on a larger device.  It also includes Kindle Audio and Video.

Software requirements: iPhone/iPad 3.2 OS software update.

To install: Download Kindle for iPad from the iPad App Store.

Android Kindle Application

Kindle for Android users can share reading progress, read in landscape or portrait mode, zoom in with a double tap and read over 100 magazines and newspapers in addition to the 810,000 books in the Kindle Store.

Software Requirements: Android 1.6 or greater

To install: Search for “kindle” in the Android Market or use your phone’s sensor to capture the Kindle for Android Application barcode on the product page.

Windows Phone 7 Kindle Application

The Windows Phone 7 Kindle application has 5 different font sizes and 3 background colors to choose from. You can also email a link to a book you are currently reading or one from your library to a friend.

To install: Download the Windows Phone 7 Kindle application from the Windows Phone 7 Marketplace.

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However that can easily be fixed by rooting the device and enabling the Android Market. With Andoid market you can install all kinds of applications, including Kindle, Kobo reader. You would also be able to play Angry Birds and watch Youtube videos. Installing the Kindle application for Android will let you read Amazon Kindle books on your Nook Color device.

The downside however is that as with all hacks, you risk bricking the device and voiding the warranty. You may also lock yourself out of future updates from Barnes and Noble. So it’s a trade off but in my opinion a profitable one.

It took me less than 5 minutes to execute all rooting instructions from NookDevs.com to root the device, enable Android Market, download Kindle for Android and have WhisperSync open the book I was reading on the same place I left it off on my Kindle device.

Here’s what you will need in terms of hardware:

1. NookColor device with USB cable
2. microSD card that is larger than 128MB (if you are in a rush and have Amazon Prime, amazon will overnight it to you for additional $3.99)
3. SD card reader if your computer doesn’t have one.

In terms of software you’ll need:

• On Windows 2000/XP/Vista/7 32 or 64 bit – Win32DiskImager.exe
• On Mac or Linux you can get by with tools that ship with the operating system.

Here’s what you need to do:

1. Before rooting make sure that you’ve registered the device with B&N as it might not work after rooting.
2. Download nooter that corresponds to you Nook version. You can check your Nook version by pressing Nook button, selecting “Settings” >> “Device Info” >> “About your NOOKcolor” >> Software version:
   1. for 1.0.0 – GabrialDestruir’s auto nooter 2.12.15 file 15 Dec 2010
   2. for 1.0.1 – GabrialDestruir’s auto nooter 2.12.25 file 25 Dec 2010
3. Unpack the file
4. On Windows use Win32DiskImager to write the image to microSD card (please note that all data on the card will be lost). For Linux or Mac, check out NookDevs.com for detailed microSD imaging instructions.
5. Completely power off NOOKcolor by holding the power button until the screen blurs and “Power off NOOKColor” dialog appears. Select “Power Off” and wait for the device to shut down completely.
   
6. Turn device face down and open the microSD card container in the lower right corner. Push the card in with metal contacts facing down.
7. Connect the device to your computer via USB cable. The device will power up and book from the SD card but the screen will not turn on. This is normal.
8. After about a minute your computer show detect the new device. This means that the rooting is complete. Your Windows computer will complain about missing drivers. This is normal.
9. Disconnect the USB cable and remove the card from the reader.
10. Power cycle it by holding the power button for 20 seconds and then releasing it. The press the power button briefly to power the reader on.
11. As the reader boots you will see a red splash screen.
12. Once the reader boots, you will be prompted for you Gmail account (as usually with Android) and some initial settings. This will only happen once.
13. As you open the extras folder you will see that it now contains Android market icon and some extras (Youtube, Gmail, etc)
    
14. You can now start the market app and download other apps that you like. You will need to reboot the device for apps to appear on the extras page. The apps themselves can be used right away just as with usual Android apps.

After that the sky is the limit.

First thing that I did was to download Kindle application and verify that it works – it did. See – for yourself.

While this works, it’s not 100%. Initially I had some problems with apps not downloading via the market app. Reboot fixed that. Kobo app for android logs in and displays the list of books but then all books get stuck in “Waiting for download” state. Kindle app didn’t have such problems.

I also tried Youtube, remote desktop, Gmail and Angry Birds and that worked well.

All-in-all, I’m quite happy with this experiment as it shows once again that Kindle books can cross device boundaries and run even on competing devices. Does it add value to Kindle or NOOKcolor? I think both. If you have Barnes&Noble LCD eReader you can now get books from either store. Kindle opponents meanwhile have one less reason to complain about device-restricting DRM system.

I wanted to do Kindle vs. NOOKcolor review first, but this post turned out more about how these two devices cooperate rather than compete. The comparison review will be posted sometime early next year. I promise.

Unrooting and updating

Some people claim that using NOOKcolor can be “unrooted” by “Settings” >> “Device Info” >> “Erase & Deregister Device” but I haven’t tested it yet. I’m quite happy with my rooted NOOKcolor. Another method is to hold power, nook and Volume+ buttons pressed until you are prompted for device reset.

I’ve tried both methods and both reset the nook but apps were still present on the “extras” screen.

The official 1.0.1 update got installed without problems and after rebooting all rooting extras were completely gone.

I then went ahead to re-rooted the device and installed the Kindle reader apps back.

Related Posts

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Peter Cashmore founded the site from a small town in Scotland.  The site includes up to date news on social media such as Facebook, Twitter, blogs and Web 2.0 trends.  This is a great resources for libraries because libraries are constantly striving to stay on top of the technology curve.  In addition to libraries, this site is popular with entrepreneurs, social media enthusiasts and pretty much anyone who is interested in Web 2.0 trends.

Some recent news topics include the newest iPhone apps.  There is an article about an interesting looking case that makes the iPhone kid friendly.  Another article discusses the ease of using the iPhone to swipe a credit card.  If you are an Android user, there is news for you too.  Of course, you can also find news on the Kindle, Nook and other e-book readers.

Social Media Marketing is a big deal right now, and Mashable is an excellent resource for finding suggestions on how to market yourself on Facebook and Twitter.  Marketing your business on these sites helps get your brand out there and is also a good way to network with people in similar fields of expertise.

Looking beyond social media, another good technology blog to consider is TechCrunch.  TechCrunch was founded in 2005 and profiles start ups, shares the latest technology news and reviews new internet products.  Some of the latest articles include education and e-learning, an interview with the popular movie company, Netflix and thoughts on AT&T’s reaction to the rumored Verizon iPhone.   There is also a section on environmentally friendly technology.

Both Mashable and TechCrunch are rated as top technology blogs.  The reviews for the Kindle edition are great overall.  Reading them on the Kindle makes them much more portable.

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Mangle was created by Alex Yatskov several years ago for the older generation version of the Kindle.  This software works really well with the Kindle 3.  Click here for downloading instructions, and for images of software demonstrations.

The Kindle 3’s improved screen makes graphics much easier to read.  Graphics have been a common complaint among Kindle users, but that seems to be improving.  You can zoom in or out and rotate the images as desired.  Manga pages in the physical books are small, but there are a lot of them.  More pages take up space, so transferring them to a digital format solves that issue.

The other cool thing about providing manga in a digital format is that it attracts an audience who might not like to read regular books.  Some people just enjoy reading a story through graphics rather than words.  It would be awesome if this option could be provided on all of the Kindle platforms: PC, Mac, Android, iPhone and iPad.  When I think about it though, the black and white aspect of manga might just be a better fit for the Kindle device itself.

There is a good selection of manga available in the Kindle Books section on Amazon.  A lot of them seem to be either in the romance or horror category.   Anyone know of any particularly good novels they would recommend?  I have been introduced to the world of manga, but would like to hear about what great titles are out there to check out.

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Amazon might be able to compete more closely with the iPad if it creates a tablet like device with a color screen and better internet access.  However, by going to a LCD color display, the company would be abandoning it’s stance on providing a pleasurable reading experience that simulates the experience of reading a regular book.

A recent article from Bloomberg Business Week suggested that Amazon resell items that are already popular in it’s marketplace.  That would save the hassle of creating a new product, and they could still make a decent profit from it.

I think Amazon should focus on the Kindle Books by working with the publishers to make the digital quality better and the prices more affordable.  The Amazon Kindle app. is available on many different devices, including the iPad, and books can be transferred from one device to another.   The recent drop in price and Wi-Fi only model was a smart move on Amazon’s part because the newest Kindle is now sold out.   A cheaper Kindle means consumers can make up for the cost in buying more books.

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UK Kindle

While the Kindle has long since become an international phenomenon with customers found all over the world, many people are surprised to find that there have been significant shortcomings to being a Kindle user outside of the US.  Sure, the books are digital property and take a lot less time to ship than if you decided to import a sofa, but delivery time isn’t everything.  Up until now, users in the UK have been forced to pay extra for all of their eBook purchases, simply for being outside the United States.

The launch of the Kindle Store UK is currently scheduled for August 27th, coinciding with the release of the new Kindle 3, though I’m told that Amazon(NASDAQ:AMZN) insists that it be called simply Kindle, and in preparation has begun selling the Kindle directly from the Amazon.uk site for the first time.  This should mean no more import fees or expensive overseas delivery charges, if all goes well, as well as an end to any obnoxious side effects and hassles from the necessity of converting currency into dollars.

Apps are already being updated to incorporate this new development, with Android already rolling out and iOS being expected in the near future, so there need be no thoughts that this is beneficial to just eReader owners.  As the platform localizes, UK readers can surely expect to see a larger selection(especially of native UK authors), better prices, and more attention to the region’s specific demands.  If all goes well, it doesn’t seem unreasonable in the slightest to expect to see further nationalization of the Kindle platform across the international community.  If anything, the fact that character support in the new Kindle software has been expanded would seem to hint that this is definitely on the books.  This is exactly the sort of move that Amazon needed to further ensure that their eBook application becomes the default for the industry in the long term.

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By all accounts, this is a solid piece of software.  It seems to have most every feature we’ve come to expect in eReader applications for cellular devices, and an intuitive functionality very similar to that of the popular Kindle for Android application.  I like having multiple font options a lot, and I can see the use for having additional font sizes even if I’m perfectly happy personally with the usual ones available on either app.

The one place that the nook app falls short, and it is kinda a big deal, is the complete lack of brightness and background controls.  While it is obviously likely to be difficult to get something like that to work across a broad range of hardware profiles and other such difficulties, it is almost essential to have these features when reading on most cell phone types of screens.  It’s a neat piece of software and I honestly believe that it is superficially better than anything else I’ve seen so far, short of buying a Kindle or nook or something, but when it comes to regular use you’ll be hurting for more control over the screen rather quickly.

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The App can be acquired free of charge by searching for “Kindle” in the Android Market or by scanning the QR Code provided for you on the Kindle for Android page, assuming you have Android OS 1.6 or later on your phone.  For situations when you can’t carry your Kindle with you, this seems to be about the best you can get as far as portability goes.  Not going to compare this application to the iPhone/iPad parallel, since I don’t have that handy to make any direct comparison, but it seems to be pretty much the same features and experience spread over the less hardware-restrictive landscape of Android. Give it a try and see for yourself!

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Kindle for PC’s new features include the ability to edit notes and marks, change background color, adjust screen brightness control and includes a full screen reading mode.  Amazon’s Whispersync technology transfers notes, bookmarks and “last pages read” between a PC, smartphone and the Kindle.  By adding these adjustments to the application, Amazon has made it much more user friendly.

Jay Marine, Director of Amazon Kindle wrote: “Kindle for PC lets customers enjoy more than 540,000 books in the Kindle Store even if they don’t yet have a Kindle, and it’s the perfect companion application for the millions of Kindle and Kindle DX owners.” Amazon seems to be heading into the predicted direction of gearing their market towards software, despite solid Kindle device sales.

Amazon also recently announced plans for a new update to the Kindle and Kindle DX called Version 2.5.  In this version, users will be allowed to share passages with friends on Facebook and Twitter.  It will also include Collections, which categorizes books and documents on the Kindle into different sections based on the subject, and Popular Highlights, a passage from a book or document that the Kindle community finds the most interesting.  Content sharing is “the big thing” right now.  It will be an interesting trend to watch in terms how how the Kindle will work with it.

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While it’s no secret at this point that LCDs aren’t quite as pleasant as eInk displays to read off of, the overwhelming sense of convenience and availability for most people in a day when cell phones go everywhere with us makes this a truly exciting announcement.  It also raises the question of what effect will a Kindle Android app have on the openness of development for the nook.  There was some excitement after the highly successful competing device’s last patch brought the first instance of Android app use and a great deal of speculation about what this could mean.  Perhaps this announcement is related?

It looks like Amazon (NASDAQ:AMZN) is looking to become the most cross-platform eBook reader on the market.

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Coming back to the Alex, the first impression of the device is definitely its sleek looks. Looking at it in the profile really makes you appreciate how slim it is. Then you notice the LCD touchscreen. On the Nook, the secondary LCD touchscreen is barely a strip and is strictly meant for navigation. So to me it is more like a gimmick — watch your book covers in full color before beaming them up to the e-paper display. But on the Alex it is more like an iPhone sized screen. And with Android running in the background, it does have some exciting possibilities.

One thing that the Nook obviously has over the Alex is the massive support of the Barnes & Noble catalogue. With devices like this, at least at this moment, content can really make or break devices. The Nook would not have sold half as many units had it not been for the content that comes tied in with it. With that in mind, Alex’s $399 price tag sure sounds pricey compared to the Kindle and others. But given the extra functionality (almost everything Android does minus the GSM/CDMA bits) on a larger screen and a possible cut in prices when it goes into production, might see it catch on.

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Barnes And Noble has finally started shipping out the Nook, so at least the early birds will be using their brand new Android based eBook reader over Christmas. The rest of you can get a Kindle for Christmas. So what is the Nook user experience be like? Not too great, judging from the reviews.

It seems like Barnes and Noble is facing what most companies face when launching a new product — the hiccups associated with a first generation device. There’s always a rush to get the thing out of the door and you know that things have been rushed along. After all, the research lab and the marketing wing has never seen eye to eye on almost any issue for all of corporate business history.

So there are features that are missing from the Nook that would likely be addressed by the firmware upgrade that is coming our way soon. The glitches, slow downs and reponse problems are usually associated with software because these things are not caused by the hardware unless something went gravely wrong during initial testing phases. Software can always be pushed out later.

All the reviews by popular techies suggest the same thing over and over again — the thing has potential but it is still a toddler and is not ready to face all the ugliness of the world. As an Android-based reader there is hope for the Nook yet, thanks to its innovative design. Just don’t expect it to do compare favorably with the Kindle as of yet. The Kindle has had a few product cycles to grow and hence it currently stands out as the best bargain amongst the ever growing number of eBooks. But devices like the Nook will soon make sure that the choice is not that simple.

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Netronix is working with Texas Instruments in order to bring out new eBook readers sometime in 2010. These eBook readers will be running on Android and will do more than just read eBooks. These are, of course, going to be rivaling the Kindle for market share.

Specifications are not available at the moment because the devices are still under development but the chairman of the company, Arthur Lu, that it will have the unique ability to interoperate between Android smartphones and embedded devices. He did not elaborate on it but it looks like this is Netronix’s bid to make their offering different from the rest of the crowd. The ultimate goal is of course to offer something unique and different that will help to sell the product. And they have another something lined up along those lines.

The device will not only have interoperability with other Android devices but it will also have 3G and 3.5G data connection capabilities. This will be done via WWAN, which is only just catching up across the world. These 3G models are expected to land sometime in the middle of next year.

According to Lu, they are looking to transform this reader device into a platform for personal communications. So what he is looking for is the convenience of an eInk screen by but the data support of a MID. Sounds to me like asking for too much.

Kindle works so well because it is focused on reading books and reading books only. While trying to do so many things, the device is likely to end up confusing customers. And may even frustrate them.

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The device will have:

• 6 inch grayscale E-Ink screen
• Touchscreen interface with virtual keyboard
• 3G Wireless via AT&T to download eBooks from Barnes & Noble store

Amtek International Co filed the request for FCC approval on behalf of Barnes & Noble and the approval was given in September.

To me the Barnes&Noble device seems like Sony PRS-600 but with 3G wireless. And this just might make a huge difference and make the device competitive. I’ve been playing around with my PRS-600 and so far found touchscreen to be a mixed blessing. It’s hard to tell how it will be with B&N reader as it depends on the implementation. However with 3G wireless unless B&N will totally blow it will be a device comparable to Kindle. With iRex and Plastic Logic readers also compatible with their store consumers will have more choice in hardware and this can be an advantage for B&N as eBook vendor.

On the other hand Amazon is still several steps ahead of the competition with the recent international release of Kindle 2 as well as established hi-end Kindle DX product line.

It will be an interesting holiday season for eBook industry. Depending on how it plays out for all the companies involved it may shape the future of the whole market for the years to come.

I was about to publish this post when I came by a peculiar rumor leak at gizmodo: they claim that Barnes&Noble eReader will run Google’s Android OS. Personally I find it highly unlikely though definitely intriguing.

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