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On this blog we will track down the latest Amazon Kindle news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great Kindle3 tips and tricks along with reviews for the latest KindleDX accessories.

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September 2016
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Amazon’s Ad-Supported Kindle Comes Out On Top

Not too long ago there was a fair amount of debate over whether or not customers could possibly accept a version of the Kindle which incorporated advertising.  As it turns out, the answer is a resounding yes.  Apparently while there may be any number of knee-jerk reactions to connecting advertising and the reading experience, nobody gets all that upset in practice so long as the whole thing is handled subtly and with the intention of keeping it unobtrusive.  This is good news for Amazon at the moment and might be great news for Kindle enthusiasts in the long term.  It all depends on how the trend holds up.

The fact that you can find the Kindle w/ Special Offers at the top of the Best Sellers list works as a proof of concept as far as ad-supported Kindles are concerned. Customers are willing to buy it.  Their biggest complaint so far seems to be the fact that they had to.  You see, many consumers feel that if they are going to be providing Amazon with revenue from advertising on an ongoing basis, it is wrong for them to expect an initial investment on the part of the end-user.  There is a certain amount of justification to this. It is definitely possible to see that being the goal, given projections that the Kindle may soon be a free or nearly free device.  At the moment, it still needs to prove itself as a worthwhile place for advertisers to buy time on.  Let’s assume that this works out and Amazon has no problems finding companies that would love nothing more than to advertise to readers around the world.  This opens the door for not only the free Kindle, but highly affordable Kindle Tablet devices subsidized by advertising.

There is the concern, of course, that this could prove too tempting a success and result in an intrusive ad presence in eBooks themselves.  I would call this unlikely.  In an earlier interview on the topic, Jeff Bezos mentioned that part of the reason they are choosing to keep the advertising completely separate from the reading experience, besides simply the undesirability of such an immersion destroying addition, is that maintaining the separation improves the impact of the ads when they are shown.  Simply put, more ads would mean less impact per ad rather than more overall impact.  If the advertisers are not seeing results, the whole endeavor flops.

So far we’ve seen Amazon do a great job of anticipating the needs of the customer.  They offer the most full-featured, affordable dedicated eReader on the market in the form of the Kindle and now they are selling it at what is almost certainly less than cost. If they sometimes turn to unorthodox methods to provide customers with the best value for their money rather than following the most vocal demands and desires of the moment, so much the better.  I think there will be a time when the Kindle w/ Special Offers is the only one they continue to offer as a dedicated eReader, but I also see it costing next to nothing by that point.  Any thoughts?

Kindle Coming to AT&T Stores & Free Kindle Rumors

Kindle Comes to AT&T Stores

Beginning on Sunday, March 6th, customers at AT&T owned stores nation-wide should be seeing something new on the shelves.  The Kindle 3G, yes only the $189 model at this point since it is a cellular store, will be on display and available for customers wanting to grab on the spot or compare side by side with something like the iPad.  Heck, it’ll probably even be on the same wall for some easy reference.

The advantage of having the Kindle available to customers through these stores is clear.  Not terribly impressive at this point, but clear.  This makes one more place for people wanting to test drive a Kindle to stop in at.  That’s all.  I suppose it might be convenient for some people, but other than that there are no real incentives for people shopping at AT&T.

Wow.  That was short.  Ok, guess we have room for more news!

Free Kindles in Our Future?

There’s been talk lately about the possibility of free Kindle devices coming to us as early as November of this year.  Now, take this with a grain of salt, but I wouldn’t entirely discount it.  The rumor stems from an examination of the price drops that the Kindle has experienced since it first came on the market.  Apparently they’ve been pretty steadily linear so far.  So much so that it looks as if we can predict precisely when the price will hit zero.  When this was mentioned to Jeff Bezos last year, he is reported to have said “Oh, you noticed that!” with a smile and left it at that.

Recent speculation has involved a couple different ways that such a free Kindle could manifest.  While some people think it could end up being incentive in some promotion (i.e. Buy 30 eBooks, get your Kindle Free!), I consider the most likely scenario to be the Amazon Prime option.  While there are already a number of benefits to being a Prime member including free 2-day shipping on everything and, more recently, free streaming movies, wouldn’t it be that much more tempting to holdout customers if they got a free Kindle in the deal?

This would go that one step further toward making the Kindle, and Amazon in general, the first stop for any consumer purchase.  I know, having had a Prime membership for a while now, that I’m willing to choose Amazon over other retailers for no other reason than the quick shipping on most things already.  If they beef up their movie selection, I can see it replacing my Netflix account too.

Now, I know that I’m not one to talk, having already expressed my own eReader preferences, but if they sent a Kindle to my house even back when I was fully in the Nook camp and I didn’t have to pay a thing for it, the convenience might well have been enough to win me over.  Maybe that’s what the plan is?  An insidious plot to gain our business by giving good value for the money would be novel, I suppose!

Free Kindle from geek.com and Target

Geek.com and Target have put together foreheads and came up with a simple, but elegant strategy to ask the internet users, why they haven’t purchased an e-book yet.  The model is beautiful in its simplicity.  They are giving away one Kindle (kindly provided by Target) to a randomly chosen user.  In order to enter the contest, one has to leave a comment, explaining why he or she has not bought an e-book.  Randomly selected comment will be the winner and the future owner of the free Kindle.  Users have to leave their comments at http://www.geek.com/articles/gadgets/geek-com-holiday-giveaway-win-a-kindle-20101216/.

The contest ends tomorrow, Tuesday, December 21, 2010.

Some restrictions apply:

  • US residents only
  • Please use a working email in your comment. It won’t be used for anything aside from contacting the winner.
  • Only one comment per e-mail address, if we see more than one, you won’t be included in the draw
  • The winner will have 24 hours to respond and after that time we’ll move on to the next person.
  • By the way – We’ll ship as soon as possible but no promises that this will arrive before Xmas!

via Geek.com

So far, I can divide the answers into three major categories.

The biggest chunk of the answers is about the price of an e-book.  In this category, people cannot find a good justification for paying over $100 for an e-book, and then continue to pay for the books.

Linda explains, “I haven’t yet purchased a Kindle because of the price. It’s not only a large initial outlay, but the cost of purchasing books is also somewhat prohibitive. I download and listen to audiobooks for free through my public library, and the price can’t be beat!

Also, Gary Blakesley writes, “The price of an e-reader does not make economic sense until the difference in price of the e-book versus printed book is such that you can easily make up for the e-reader price”.

“nascarfan09” says, “If you purchase an e-book you can’t resell or share like you can with a regular book.

In the second category, people are waiting for certain improvements in the world of e-books, such as color, faster e-ink, better text-book availability, etc.

Ashley Jellen says, “I have not bought a Kindle because I am waiting for the device to be more educational-oriented. Reading books on kindle are great but I want to use it for studying as well. I hope they will offer e-textbook on kindle and give the option to see e-books with page number.

The third category consists of the real-book-lovers.

User with a nickname “Tacoloft” comments, “I have not purchased an e-book reader because I am so fond of actual books. Also, the idea I could lose all of my digital books due to hardware failure makes me hesitant.

On one hand, this contest is a good advertisement for Target’s Kindle sales rack – Target sells 3G model for $189 and Wi-Fi model for $139.  On another hand, it is a quality outreach towards “e-book-less” internet users.  The only problem with the purity of the answers is the fact that those, who participate in this contest, are the ones, who do not have an e-book, but desiring to have it one day.  Personally, I would also like to hear the answers of the ardent e-book-haters – those who do not own an e-book and not planning to purchase it at this moment.

Kindle DX Giveaway News

Let’s face it, who doesn’t want a free Kindle DX?  I certainly do.  They’re not ideal for everything, but for some reason they just strike me as cool and they would certainly be better for PDF display than anything else I’ve got handy at the moment.  Feeling similarly?  Check out Lemondrop.com‘s giveaway page.

They’re giving away a single Kindle DX eReader to a random eligible giveaway recipient sometime after June 9th.  To be eligible, you must live legally in the United States(Sadly this does not include Puerto Rico) or Canada(Also excluding Quebec, I’m afraid), be at least 18 years old, enter the contest no more than once, and get your entry into the site before midnight on June 9th. It takes less than a minute to enter the contest, so there’s really no downside to worry about.  And hey, anybody who wants to give away something this cool deserves to be talked about a bit, in my opinion.

I wish you all much luck and may the best…well, random-est I suppose…person win!  As always, we’ll be keeping an eye out for any similar contests or opportunities that might arise to meet the needs of all the eReading enthusiasts out there.