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On this blog we will track down the latest Amazon Kindle news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great Kindle3 tips and tricks along with reviews for the latest KindleDX accessories.

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September 2016
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Kindle Use Up and Still Rising, Pew Study Finds

The Pew Internet and American Life Project has recently published a study about the current trend in electronic reading.  Their findings signal impressive gains for the Kindle and eReading in general over the past year.  It can now be said with some degree of reliability that at least one in five Americans have read a book on a device designed for reading in the past year and nearly 30% of American adults now own an electronic reading device.

There is reason to be excited about this if you’re a fan of the Kindle, but the results should also be taken with a bit of caution.  For example, the definition of “device designed for reading” includes tablets like the iPad.  If all we’re concerned about is eBooks getting read, then that makes no difference whatsoever.  When we look at ownership levels, however, including the iPad or Kindle Fire will necessarily boost the numbers by including people who have no interest in reading on their multi-function tablet.

If we do look at eBook consumption alone, regardless of the device, the numbers are even better.  Pew indicates that 43% of Americans 16 and older have read an either an eBook or some other long-form publication in the past year.  This includes consumption via PC, Tablet, eReader, Cell phone, and anything else with a screen that might have been handy.

Kindle users are also more likely to purchase their books than those sticking to paper.  The report indicates that readers of electronic books are far more likely to buy than borrow, even when libraries are now available, and are generally more likely to say that they prefer book ownership as a rule.

These readers are more likely than their paper-loving counterparts to have read extensively over the past year as well.  Readers who take advantage of options like the Kindle report an average of 24 books read per year compared to the 15 of those who don’t engage with electronic texts.  This may be specific to eReaders like the Kindle, since the report also indicates that a similar disparity did not show up when comparing tablet user reading habits to non-eReader reading.

This is not the end of the printed word, of course.  Print books still account for the overwhelming majority of reading material being consumed.  There have been large enough spikes in Kindle use lately to indicate the comparison might be more equal soon, but print still has its place.  While most people who use eReaders reported that they prefer eBooks for a variety of reasons, print was still the desired format when talking about children’s books and book lending.  The latter point is especially obvious since publishers have forced lending restrictions onto eBooks, but it is a factor nonetheless.

The thing that best sums this up is probably the demographics.  While not specific to the Kindle, eReading was measured as fairly even across the board.  Men and women are roughly equally likely to have read something electronically.  All income groups show at least 20% to the same question.  The only real areas lagging behind in adoption are among those with a high school level education or below and readers over age 65.  Even in those groups the numbers are higher than ever before, which Pew attributes to the low price of the now <$80 Kindle.

eReader Growth Outpaces Tablets as Kindles Catch On

A recent survey by Pew Research Center shows growth in both eReader and Tablet PC markets.  The ownership base for Kindle and Nook owners has doubled in the 6 months from November 2010 to May 2011, ending up at an impressive 12% of those polled.  Tablet ownership, over the same period, has seen a 3% jump.  The breakdown is about what one might expect in a lot of ways.  While it might just be a matter of curiosity for most at the moment, studies like this will be what determines the immediate future of these devices. The study takes into account 2,277 adults aged 18 and up.

Owners of eReaders like the Kindle are fairly evenly broken across the genders.  Parents are more likely to have picked up an eReader in the last six months than people without kids under 18.  The greatest growth among surveyed ethnic groups was in Hispanics, who jumped from 5% ownership to 15%.  The only group that seems to have dropped off in terms of eReader ownership was High School non-graduates, who went from 5% to 3%.  College graduates predictably jumped the most.

Tablet ownership grew along similar lines, though not necessarily the same ones.  Men, for example, are significantly more likely to own a tablet than women, with a large number of those surveyed saying that being able to impress others with their purchase was a priority.  This might have played into age demographic differences as well, since tablets showed the most growth in the 18-29 bracket.  eReaders, by comparison, did best with those 30-49. In the case of tablets, ownership among college graduates was actually outpaced by that of those with partial college completion.  Hispanics still lead the pack among reported ethnic groups.

Basically, everybody likes their new gadgets.  Men, especially younger men, are fond of the flashiness of the tablets.  Slightly older people of both genders are getting into the eReader market.  Overall, tablets are still lagging a bit behind, in spite of early predictions that they would spell the end of the eReader.  Possibly this has to do with the lack of serious competition among tablet makers, in which case we’ll likely be seeing some different numbers this time next year.  More likely would be that this is an indication of a trend toward dual-ownership.  A good 3% of those surveyed confirm that they have both types of device on hand.

For now, there are already groups where as many as 20% of those surveyed have adopted eReaders.  There has been noticeable growth in all households with an income greater than $30,000 per year.  Households over $75,000 per year are of course doing the most shopping for portable electronics, but the difference in growth between this and other income brackets is not as pronounced as it is among tablet owners.  They seem to be cheap enough to be accessible to, and appealing to, pretty much everybody.  Pricing the Kindle at just $114 might be the smartest move Amazon could have made.  It will likely surprise nobody if the upcoming Kindle Tablet undercuts the competing iPad by more than a little bit to take advantage of the trends.