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On this blog we will track down the latest Amazon Kindle news. We will keep you up to date with whats hot in the bestsellers section, including books, ebooks and blogs... and we will also bring you great Kindle3 tips and tricks along with reviews for the latest KindleDX accessories.

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September 2014
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Sony to Launch a Foldable Tablet Later this Year

The Sony Reader was the first to get touch screen technology.  It set off a big touch screen craze that included all of the major e-readers: Kindle, Nook, and Kobo.  The Kindle Touch in turn became Amazon’s bestselling e-ink Kindle.

So, Sony has a some good ideas going as far as e-readers go. I happened upon an article about a foldable tablet that the company is currently preparing for release next week.

The new tablet, called the Tablet P, will have dual screens, one on each side of the foldable hinges.  My biggest question in regards to the screens is how they will mesh together for the display.  Will they show separate content?  Do they somehow come together to create a larger display?

The odd thing is that the Tablet P will feature last year’s Android operating system, Honeycomb.  That will be a big drawback right there.

By making this table foldable, it is protecting the screen from scratches and dings, so that is a big plus.   Although Apple was onto something when it created a smart cover to protect the iPad’s screen .  Sony’s new tablet also includes a camera, which is not currently available on the Kindle Fire.

Obviously, there are some real winners in the e-reader and tablet market, most notably,  the Kindle and iPad, but is still fun to explore the other ideas are floating around.  Despite the Tablet P’s lack of computing power and poor sales outlook, it sparks an idea that can be developed further to grab the attention of consumers.

I would really like to see the major players in the tablet and e-reader world become powerful enough to handle heavier computing.  It would be nice to have the benefits of both in one device.  The foldable tablet could emerge as a hybrid laptop/tablet device.  The tablet would be hinged to a keyboard, but also removable.

So, we’ll see what happens.  It is always fun to speculate on the future of technology.

 

Sony Tries To Step Up The Kindle Competition With Upgraded Reader Apps

Since right around the time Amazon launched the first Kindle, Sony has had trouble maintaining a place at the front of the eReading world.  In a way this is really a shame, since it was the Sony Reader that first brought E INK reading devices to the public in a meaningful way.  I still have an old Sony Reader PRS-500 from 2006 that works perfectly, for example.  They set the standard when it came to initial performance and pricing for early eReaders.

Still, over the past 4-5 years Sony as a company has failed to keep up with their competition in terms of hardware pricing and content availability.  As these are pretty much the most important parts of successfully marketing an eReader, it’s no surprise that the first thing people do when they want to read a book is rarely “open the Reader app”.  Efforts are clearly being made to turn this around, however, both with the newer Reader hardware and the recently released Reader application update.

This software update is now available for PC and Mac, bringing some features that the product line has been in dire need of for some time.  With the new program you can organize your library, tag eBooks for easy searching or sorting, jump to real page equivalents while reading, enjoy tabbed browsing, and sync your reading information between devices using Cloud Sync.  The appearance is quite nice as well, and makes the PC and Mac apps consistent with the Sony Tablet equivalent.

Now, this is not in any way a revolutionary move.  Anybody familiar with eReading will recognize these features as basically what has been around for some time now on both Kindle and Nook platforms.  The fact that they are not right at the forefront of innovation at this time does not make this inconsequential, though.  Right now there are, for the most part, four major players in eBooks.  Amazon’s Kindle, Barnes & Noble’s Nook, Kobo, and Sony.  Anything that keeps the options open for consumers and heats up the competition a bit is going to be good for everybody involved.

This is especially true moving forward as eReading companies attempt to secure places as Tablet PC providers.  Barnes & Noble has had some noticeable success with the Nook Color as a reading device, and Amazon seems to be exceeding all expectations with the response to their upcoming Kindle Fire media tablet.  The Kobo Vox is the first of these to offer an open Android experience, but it remains to be seen if this will be a smart move.

Sony, coming from a less specialized background, already has a tablet presence and experience with the wider market.  They are still behind in pricing, of course, but that’s true of the majority of the tablet market with less than a month having passed since Amazon upset the balance.  Will this make a big difference going forward?  It’s hard to say.  The Sony Tablet S hasn’t exactly made the kind of impression that one would hope for if it were to compete, but that doesn’t mean we can necessarily rule them out yet.  We can only hope that Sony is quicker to respond to Amazon’s latest moves than it has been previously.

Sony Reader WiFi Finally Brings Real Kindle Challenge

For some time now the Kindle, while retaining its mostly uncontested status as the superior eReader choice for consumers, has been facing increasingly able competitors.  The new Nook Simple Touch has made a splash in the US by essentially being the Kindle without a physical keyboard (though admittedly that’s oversimplifying the impressive progress B&N has made since the Nook Classic).  The Kobo eReader does everything the Nook can do (and almost as well in most cases) but isn’t restricted to the US.  In some ways the only thing that Amazon has still got going for the current generation of their eReading device is the combination of low price and great eBook selection.

While all this might change for Amazon come October, if sources like the Wall Street Journal are to be believed, there hasn’t been a better time for Sony to get back in the game.  Once, they were the entirety of the eReading marketplace.  They had the best, and indeed the only, dedicated eReaders on the market.  Lately, unfortunately, a combination of inability to keep up with competitors’ price drops and a lack of expected feature updates has been a problem and the Sony Reader is largely only brought up as a Nook alternative for people who really want to get library eBooks right this minute through OverDrive.

This October they’re jumping back into the ring with the Sony Reader Wi-Fi PRS-T1.  Admittedly still not the most catchy brand name in the world, but that is one of only two shortcomings that seem obvious at this time.  The price is right, at just $149, bringing the Reader line back into sync with the rest of the industry after all this time.  The touchscreen display, which was actually something that Sony started with eReading devices, will meet current readers’ expectations for modern devices.  They have even finally, as the name suggests, brought wireless connectivity to the Sony Reader!  It’s wonderful news.  The fact that this should be the lightest eReader on the market doesn’t hurt in the slightest either, of course.

While the new Sony Reader will definitely have all of the features that we have come to expect, from an E Ink Pearl screen to battery life better measured in weeks than hours, it does do a couple things that should really excite people.  This is the first major eReader at the price point, for example, to allow users to take notes in-text with a stylus.  It will have expandable memory and come in a variety of colors.  One limited edition offering will even include bundled Harry Potter eBooks.  Things are looking up for Sony.

If not for their connected Reader store, the other major shortcoming that I mentioned, Sony would be right in line to join the Nook and Kobo as competition for second-best eReader line.  Sadly, until something happens to turn that around, it’s hard to see this as a long-term success story.  While independent sources like Project Gutenberg and Pottermore remain platform independent, it has proven increasingly true that customers want brand stability.  The Kindle provides it, and so far the Reader store isn’t quite there.

Sony Planning August Reader Release To Compete With Amazon Kindle

Long before the Kindle had a firm grasp on the eBook market, and even before the term eReader had much meaning in the minds of the public, Sony had started up their line of Sony Readers.  They were the first company that not only did the job, but did it well.  In time, unfortunately, they seemed to fall behind.  Too many other consumer choices and an ongoing failure to present competitive prices have led to the whole product line struggling to expand its business.

Recent information reveals, however, that Sony is definitely not at the point of giving up just yet.  A Bloomberg report provided indications that Sony will be upgrading its current line with both hardware and software improvements, probably before the end of August.  There are no indications at this time to indicate that price drops will be accompanying the upgrades, but it can be assumed that if there are any, they will be small.  The upcoming release of the new Sony S1 and S2 Tablet PCs will be intended to target “a more status-minded customer”, according to a recent CNN report, and it is likely that they will similarly weigh the prestige of owning a Sony Reader as a more important factor than matching the price of the increasingly inexpensive Amazon Kindle.

Both eReader and Tablet ownership continue to rise and are expected to continue doing so through the immediate future, but it remains to be seem whether or not Sony can grab a piece of this momentum.  There will likely be two major factors contributing to their success or failure.

The biggest thing that they have working against them, aside from unit price, is their eBook store.  Unlike the Kindle and Nook, each of which is coupled with a truly impressive selection of titles available for purchase, the Sony Reader Store has not developed an impressive following.  The selection has gotten better over the years and, thanks to the Agency Model of eBook pricing, nobody has a significant advantage over them when it comes to prices.  Nothing has made their store particularly unique, however, and without some sort of reason for it to stand out, the Reader Store is just another random eBook store among many in the eyes of the potential customer.

On the other hand, the hardware will likely be a major advantage.  Say what you will about the Reader line, Sony has proven willing to experiment and innovate.  They not only essentially started the eReader business as we know it, they made many of the mistakes and some of the successes that have made eReaders into what we know and love today.  The first touchscreen eReader was a Sony, I believe, even if they didn’t pull it off quite right.  Their early PRS-505 model was impressive enough that a reasonably cheap copy of it with a more modern display would immediately be a step up from many of the recent options we’ve seen, even years after it became officially obsolete.

It will be interesting to see if there are any really significant updates in the latest batch.  The Kindle Competition has been great lately and it’s nice to see some truly superior options make their way to the top.  I’ve always loved my Sony Readers.  A comeback at this point is more than welcome.

Sony Reader App Announced

Sony, the company that all but started the eReading industry, has finally gotten around to joining the mobile reading app marketplace!  This December, according to their admittedly sparse preview page, we’ll get to play with Sony Reader for iPhone and Sony Reader for Android in addition to their hardware options.  It will have the expected features we’ve gotten used to in existing reading app offerings: text resizing, bookmarks, highlighting, and annotation.  It does have a nice looking interface though, from what we can see, and may present other unique features as well!

The Sony Store integration is what’s going to make this app unique compared to the Kindle or Nook alternatives.  Their store does have a decent selection of comparably priced books available, of course, as well as the now almost expected Google Books connection that allows them to present over a million eBooks free of charge.  This last feature was rather loudly advertised for a while, as one might expect, but doesn’t really seem like it will add much to the value of the application.  As anybody who has used a Nook for any length of time will know, however, the integration of the Google Books library into a store can cause more trouble than it solves.  It is nice to have those things available, but quality and tagging can occasionally be somewhat problematic and leave you unsure what you’re even looking at.  Besides, isn’t it fairly likely that anybody who wants Google Books on their phone is going to be able to just head to the web page?  Anyway…

I really like what Sony has done for the eReading marketplace in the past.  I really don’t think it would exist in quite the form it does today without them.  It has been a long time since they were leading the pack, though, and they’re late to the game on this point.  Hopefully, that just means that this will be something that’s been given enough development time to really impress, somehow rather than just being a means for owners of the Sony Reader devices to read their purchased books on other platforms.  Not that there’s anything wrong with that, of course, but it would do them some good to pull a bit of attention away from the Nook and Kindle front-runners.  More competition is always a good thing.

Kindle is the most searched for eReader… and always was

I decided to do a little comparison on search volumes related to 3 leading eBook readers. You can do it for any search terms by using Google Trends from Google Labs… Here’s what I got by comparing Kindle, Nook and Sony Reader:

Kindle, Nook, Sony Reader Search volumes

Kindle, Nook, Sony Reader Search volumes

As you can see, according to Google, ever since it was launched Amazon Kindle had the lead by both search volume and news reference volume. This held even when competing readers were launched. That was surprising even to me.

Kindle Now Sold In Canada

kindle-canadaThe Kindle 2 International continues on its path to global coverage, this time reaching Canada. The International Kindle, with its free global roaming wireless connection has attracted a lot of international buyers and Canada was one of the many countries where the launch of the device is highly anticipated.

Amazon declared earlier last week that Canada is now amongst the countries that they officially ship to. While Amazon’s delay to support a nation so close to the US has raised a few eyebrows, it has to be understood that international trade laws can be pretty stringent. So finalizing business deals sometimes takes an unnaturally long time, which is lamentable but unavoidable in certain situations.

Now the wait is finally over for Canadians and Kindles have already started being shipped up North. If there was ever an eBook reader that a large number of international customers wanted, it has to be the Kindle. And this fact is not lost on Kindle’s competition.

Sony has followed Amazon to Canada and has started shipping their own eBook readers there. But till date Sony lacks the kind of content that Kindle readers have easy access to with each and every Kindle. So it doesn’t look like Amazon will be threatened by Sony’s readers anytime soon. But that does not mean that Sony will not do anything about it.

As it turns out, Sony is planning its own online store, called Sony Online Service. Their primary target is iTunes but it is likely that they would want to provide content for all their devices and that logically should include Sony’s eBooks readers. However, if their content is as limited as their eBook reader and as unimaginative as their online service name, Amazon will have the last laugh on this one.

Best Buy Will Sell Sony Reader, iRex

800px-Best_Buy_Logo.svgHere’s some bad news for Amazon and the KindleBest Buy is planning on selling the iRex and Sony Reader in their stores.  Now not only will customers be able to see the eReaders physically on display, but many people will just come upon them out of happenstance.

This blog has made the point before that Amazon should sell the Kindle in more places.  Best Buy is the perfect kind of place to sell eReaders to people who would normally not even think about them.  Best Buy, after all, is not generally thought of as a destination for tech-savvy people.  Their bread and butter customer is someone who comes in wanting a computer/tv/etc, but doesn’t know a lot about it.  Now with the iRex and Sony Reader, people who would never normally be early adopters will hold the devices and have a sales rep walk them through the features.  I wouldn’t be surprised if eReaders become a big holiday gift this year, even among those with no interest in gadgets.

According to the article, the iRex’s wireless will also be entirely paid for in the cost of the device.  But, in a followup to Andry’s comments, it turns out that the iRex will not include web browsing functionality.  So when they say the cost of wireless is included, they really mean the cost of downloading books that you are already paying for.

Mini-comparison to Sony PRS-505

Kindle DX, Kindle 2, Sony PRS-505

Kindle DX, Kindle 2, Sony PRS-505

It so happened that I purchased Sony PRS-505 for my Dad. I chose Sony eReader because my Dad living outside WhisperNet coverage and having very little knowledge of English language (and therefore no interest in any books that are sold on Amazon.com) effectively negated all benefits of Amazon Kindle.

On the other hand Sony eBook reader is extensively used by Russian community so on top of Unicode fonts there’s also complete localization of UI available in Russian (and in many other languages). A lot of credit for this should be given to Igor Skochinsky who also made Unicode Font Hack possible by figuring out a way to create custom updates for Amazon Kindle.

Therefore I’ve had a chance to briefly compare the Sony reader with both Kindle 2 and Kindle DX side-by-side. I would like to share my impressions on the subject. It is in no way a complete review – just an opinion. But perhaps someone will find it useful.

Exterior: Although I found Sony PRS-505 more visually pleasing than Kindle, I found pagination buttons of Kindle more comfortable. This is kind of a big deal since flipping pages constitutes 95% of eBook reader usage. It is nice that Sony eReader comes with protective cover included. I also purchased cover with light prism. It looked really cool all the way up to the moment when I turned it on. Then I found that it somewhat reduces text contrast. On the bright side, it leaks much less light than Mighty Bright XtraFlex that I use with Kindle. I also found 10 numerical buttons on PRS-505 handy and highly functional.

Display: Both Kindle 2 and PRS-505 sport 6″ eInk displays of the same resolution of 600×800. They differ in the number of supported colors: 16 for Kindle vs. 8 for Sony and in contrast which I subjectively found to be higher in the Sony reader.

Storage: Kindle 2 sports 1.4Gb of internal flash memory storage usable for books, while Sony device has significantly less (192Mb) but compensates for it by having 2 expansion slots that can potentially add 10Gb of additional storage. Plus you have the ability to swap memory cards that you carry in your pocket making the storage potentially unlimited. Not that it really matters because as I’ve shown in Kindle 2 vs. Kindle DX comparison, you’ll need to spend around $8,500 to completely fill up 1.4Gb of Kindle storage with books. So unless you use your reader for viewing manga as collection of JPEG files or go on solo many times around the world boat trips without a computer you really should not care either way.

Software: Sony seems to resume from sleep mode faster than Kindle. It also offers more in terms of organizing your book collection. Latter is a major pain point and probably the most requested feature by Kindle users. I would very much like Kindle to do a better job at organizing the books I purchased. There really is no reason for this feature to not be there given that Kindles have fully functional keyboard that would make naming collections and tags really easy. On the other hand Kindle sports some features that are not found in its Sony competitor like text-to-speech and web-browser.

PDF Support: While Kindle 2 only supports PDF via conversion, Kindle DX has a native support like the Sony does. While I didn’t have a chance to explore in detail PDF capabilities of Sony PRS-505 like I did with Kindle DX, I did try one PDF file. I have to admit that Sony does a better job at supporting PDF than Kindle because PRS-505 supports internal hyperlinks and table of contents as well as reflowing text to accommodate different font sizes. 9.7″ screen size of Kindle DX that can also work in landscape mode provides a saving straw because it makes reflowing unnecessary for many PDF files.

PC Software and book buying experience: I didn’t install the Sony software as my Dad would have no use for it (he only plans to read Russian classics that are freely available on the Internet) and I didn’t need to install Amazon software because there isn’t any. Although it may seem unfair (since I haven’t tried the Sony way) I’ll say that comparing book buying experience for Kindle and Sony would be like beating a dead horse. It’s the main selling point of Amazon Kindle and it’s what made it so successful.

Conclusion: Overall I liked the Sony device even tough it’s soon going to be outdated by newer models some of which will have touchscreen (another highly anticipated Kindle feature). Sony seems to have better software and both Amazon and Sony have strong and weak points in ergonomics. If I could have the same book buying experience and selection on Sony as I have with Amazon Kindle, I’d probably go with Sony eReader. However since things are the way they are, I’m staying with Kindle and my dad will use Russian-localized version of PRS-505 to read classics freely available from sites like lib.ru

P.S.: I’ve alredy finished this comparison review when I discovered a new aspect of these devices I wasn’t aware of. Kindle turned out to be much better for non-English speakers who want to learn the language than Sony PRS-505 due to built-in dictionary and text-to-speech capability. My sister started reading English books with intent of enriching her active vocabulary. Built-in dictionary lookup saved her tons of time each time the ran into an unfamilar word. Text-to-speech gave her a very good idea of how each word sounds as she read along with the device. So Kindle although lacking free Internet connectivity outside the US can still be perfect for some foreign users.

When I get my hands on newer Sony eReader models I’ll see how they stack up against the Kindle and post some reviews as well.

Will ePub be the Death of the Kindle?

One of the recent major developments in the eReader market is Sony’s announcement that they will be fully adopting the ePub standard.  Sony plans to completely abandon their own, proprietary format in what seems to be a concerted effort to dethrone the Kindle.  Selling books in ePub won’t necessarily help the Sony Reader, but it will open the store to owners of, say, the COOL-ER Reader.  Likewise, Sony Reader owners would realize that other ePub stores, such as Google Books, would be just as compatible with their device.

Some analysts think that this is the best way to pull Amazon from the top of the eReader market.  If the market is filled with similar devices that all buy materials from the same, varied selection of online stores, Amazon stands out as the only company with such tight restrictions.  There won’t necessarily be another device that leads the market in the way the Kindle has, but other companies will be free to compete without automatically riding Amazon’s coattails.  Past controversies surrounding the Kindle would make it seem even more unfavorable compared to the less restrictive ePub readers.

If widespread adaption of ePub does kill the Kindle, it would lead to an interesting eBook market.  Consumers would all pick a device based off of personal preference/budget.  After that, shopping for a book would be like the digital equivalent of today’s brick and mortar stores.  If you want a specific book, you would shop around between various large and independent bookstores.

Of course, the Kindle wouldn’t really be killed.  Amazon would simply make it another ePub reader.  It could be killed, however, in the sense that it would no longer have the distinction that sets it apart from other readers.

Let’s have a small poll about Kindle DRM restrictions. Feel free to respond in the comments as well.

What is more upsetting for you in Amazon DRM restrictions?
View Results

New Sony Readers

Sony is releasing two new Sony Readers this month.  Both are essentially variations on Sony’s present eReader: the Reader Pocket Edition and the Reader Touch Edition.

For the most part the new devices are what you expect from the Sony Reader.  There’s no wireless and the storage is small, but you can use an SD Card or Memory Stick.  The devices are meant for use with the Sony bookstore (now lowering prices to match Amazon), but they are more open than the Kindle and support the ePub format.

The Reader Touch is the same size and price as a Kindle 2, but trades in the wireless capabilities for a touchscreen.  Touch gestures are used for turning pages, writing on a virtual keyboard, and navigation.  For a customer choosing between the Reader Touch and a Kindle, it would basically amount to how much they wanted the touch screen.

The Reader Pocket has, I think, a much higher potential to steal away Kindle customers.  The screen is only 5 inches, but Sony has priced the device at a competitive $199.  Filling the niche of a budget, entry-level reader, the Reader Pocket could definitely reach at to those who haven’t yet considered buying an eReader.

Here are how the devices stack up to the Kindle:

Kindle 2 Reader Pocket Reader Touch
Display Size 6 inches 5 inches 6 inches
Wireless 3G/Whispernet No No
Touch Screen No No Yes
ePub No Yes Yes
Price $299 $199 $299

Google is Giving Away Sony Readers

Google Book Store

Google Book Store

Google is holding a sweepstakes called the 10 Days in Google Books Game.  For every day of the contest, Google will choose 3 winners to receive Sony Readers.  In order to play, you need to first answer 5 simple trivia questions and then write a 50 word essay about eReaders.

The contest seems to be Google’s attempt to advertise their eBook offering.  Right now, Google Books can hardly be considered a hot spot of activity.  Giving out Google Books compatible Sony Readers is one way to get people interested.  Also, the trivia questions involved are too simple to actually create a challenge, but they do showcase the capabilities of Google’s book archive.  Every answer can be found by clicking a link to some online book or using Google’s book search capabilities.

You are allowed to enter once a day.  Winners will be announced in 2-3 months.

Sony has lost the battle of the e-book

sony readerThe Sony Reader is a worthy opponent to the Kindle, however Sony has made some fundamental mistakes which will ultimately mean it will lose the battle for the e-book.

Sony’s chief executive, Sir Howard Stringer, noticed how Apple integrated is software and hardware to create a better customer experience, he added that Sony wants to make it as easy as possible to download or stream music, films and electronic data to all Sony electronic devices, from the PlayStation 3 to the Bravia Televisions. Sir Howard Stringer wants 90% of Sony devices to by wirelessly networked within 2 years.

However, Sir Howard Stringer vision seems to have fallen on deaf ears in the Sony Reader division. The Sony PRS-500 Reader had a commanding lead in the e-reader industry, but last November the Kindle was unveiled by Amazon. Amazon had done exactly what Sir Howard Stringer wanted to do with the Sony Reader, the Kindle was wirelessly networked to the Amazon book store, the hardware and software acting as one. Most importantly however, it made it easy for the consumer to buy books, something the Sony Reader never really achieved with its reader.

Back in 2006 when the Sony Reader was launched, Sir Howard wanted to let world know that this is sort of device that the new Sony wanted to make: both innovative and well-connected, but it was Amazon that showed them how it was really done.

Book selling is at the core of Amazon’s business, this is another advantage that Amazon has over Sony, it can leverage publishers to release books on its platform before any other, that’s something Sony would find very difficult to do. There are currently over 145,000 titles in the Kindle bookstore, the Sony bookstore has 45,000, that’s another area where Sony falls short.

The Kindle also offers so much more than the Sony Reader, daily newspapers, blogs, RSS subscriptions all without the need for a PC, with hacks you can even turn the Kindle into an email reader, an instant messenger and a web browser. You can buy a book any time and anywhere as long as you have a wireless connection, you cant do that on the Sony Reader.

Sony has consistently declined to release sales figures, which just might tell you something. Whilst Amazon hasn’t exactly been forthcoming with sales figures wither, we have learned that in its first 10 months the Kindle has sold over 240,000 devices, which isn’t a figure to be ashamed of, in-fact it blew most analyst estimates out of the water. To put it in context, the iPod first-year sales came to 360,000 devices, the Kindle is on course to match that figure.

Sony is now playing catchup, Sony’s Steve Haber has said that Sony is “open” to the idea of making the Reader a wireless device, but if you ask me, it may already be too late for them. Unless Sony’s next e-book reader is radically different to the current model and offers the same functionallity of the Kindle, im afriad its goodbye Sony Reader.

Free $50 Credit at Sony Ebook Store

Sony eBook Reader

I know that many Kindle owners do own or have owned the Sony eBook reader so this coupon code will be useful and it comes just in time for the new year!

For those with an account in the eBook Store from Sony, do the following:

1) Log into your account
2) Click on ‘Account’ on the top right
3) Click on ‘Redeem A Code’
4) Enter code “HOLIDAYGIFT” (case sensitive)

Voila, $50 in your account for free books.

Note: This Gift Code will also work with a newly opened account. If you’ve never registered your Sony eBook reader, now is a great time to do it.

Source: SlickDeals.net

Walt Mossberg on the Kindle

Walt MossbergIt appears that things are not well over at AllThingsD. Walt Mossberg, who is the principal technology columnist for the Wall Street Journal, reviewed Amazon’s Kindle e-book reader last month. Now this was surprising slow out of the gate for Mossberg so what happened? First lets see what Walt had to say about this Amazon Kindle first.

Mossberg in his review called the Kindle “mediocre” and “marred by annoying flaws” he even goes as far as saying “It is bigger and clunkier to use than the Sony Reader, whose second version has just come out at $300″. In his video review he also says there are too many flaws to list. You can watch the video of Walt Mossberg’s review of the Amazon Kindle at the end of this post. However he does also say in his review that Amazon hit the nail on the head with the shopping experience, which is hardly surprising seeing as Amazon.com is the largest bookstore in the world. All in all its seems that Mossberg is impressed with the idea and the online shopping expirience Amazon have created, but is not impressed by the device itself saying it is too big and clunky.

However, recently news came out from another tech columnist that Mossberg “was only interested in reviewing it if he could be first. When Steven Levy got it first Walt threw a tantrum.”. Wow, Steven Levy is a Newsweek tech reviewer who reviewed the Kindle a whole week before Walt. Steven Levy and David Pogue of the New York Times (Who was also amongst the first to review the iPhone) both got exclusive reviews, they also happened to gave the Kindle glowing reviews.

If that doesn’t make you wonder where his mind was at the time of the review, Mossberg also gives three iPod shout-outs in the first two paragraphs, too bad it wants a review for the iPod. C’mon Walt, we know you are getting old, but try to focus on the job in hand!

As promised, here is the video review;